CTV devices: Roku’s market share is falling in North America

Roku and Samsung make up 67.4% of the North America's CTV market.

Top CTV devices in North America
Top CTV devices in North America

Roku had an average monthly estimated reach of 52% in Q1 2022, in North America, Pixalate data shows, a decrease from 62% in Q4 2021.

Samsung increased its reach from 14% in Q4 2021 to 16% in Q1 2022.

Pixalate says Roku and Samsung make up 67.4% of the NA market.

Samsung, Apple, Loop, and LG are the growing CTV devices in North America, in terms of market share.

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