Deezer last week introduced Sponsored Editorial Playlists, a new ad product that enables advertisers to exclusively sponsor any of Deezer’s popular, curated editorial playlists that fit their offering and target audience.
According to Deezer, the chosen playlist will feature a large image of the company across the header, along with a link to their website and dedicated audio adverts.
Deezer says for the first time, advertisers can ‘take over’ Deezer’s editorial playlists to get closer to millions of Free subscribers.
“The ability to sponsor our curated editorial playlists opens up new opportunities for brands to connect to relevant and engaged audiences. Deezer’s playlists are curated by our expert editors and the sponsorship option provides brands with the opportunity to stay close to the music with complementary visual and audio ads. We are already working with brands in France, Turkey, and Egypt, and look forward to offering this solution to more companies around the world.” said Emilie Proyart, VP of Advertising Sales at Deezer.
Sponsored playlists are available worldwide.