PubMatic and DISH Media, the advertising arm of DISH Network, announced a partnership to increase programmatic demand for SLING TV, DISH's live TV streaming service.
SLING TV will gain access to premium ad inventory through PubMatic's supply path optimization partners.
This allows advertisers to target more specific audiences and improve campaign ROI.
The partnership comes amid rising demand for ad-supported streaming services.
DISH Media will provide valuable content signals to advertisers for better targeting.
PubMatic's buyers gain access to premium SLING TV inventory and live sports content.
“This year is shaping up to be a monumental year for CTV advertising as targeting signals disappear from other digital channels and the political season drives increased live TV viewership,” said Nicole Scaglione, VP, CTV/OTT and Online Video at PubMatic. “We are excited to partner with DISH Media to offer our advertisers access to the valuable inventory on SLING and enable them to tap into rich targeting signals to drive their campaign objectives.”