Disney+ has started streaming films in 3D on Meta Quest headsets, a launch Disney announced on November 10, 2026, with some titles playing inside themed virtual settings such as Avengers Tower and the Monsters, Inc. Scare Floor. The 3D titles come with every Disney+ subscription rather than a premium tier, and Meta puts the library at more than 60 films, according to 9to5Google. The launch came a day after the same outlet reported a leaked screenshot suggesting that Meta Horizon+, the company's games subscription, will be renamed Meta VR+ and carry 3D movies from several studios. Meta has not confirmed that change.

In Short

Disney+ now plays a selection of movies in 3D on Meta Quest headsets, some of them inside themed virtual rooms such as Avengers Tower or a spot on Tatooine, and subscribers get them without paying more. It matters because Meta is lining up film for its $1,300 Meta VR Glasses, due in spring 2027, and a leaked screenshot suggests Meta's Horizon+ games plan may become Meta VR+ with 3D movies from other studios as well. The practical change is that film, not only games, is becoming part of what Meta sells as a VR subscription, although availability varies by country and Meta has confirmed neither the new name nor a price.

What Disney switched on

Disney announced the feature in a YouTube video titled "Disney+ on Meta Quest | 3D Movies & Immersive Environments," published on November 10, 2026 and listed under two channels, Disney Plus and Meta VR. By November 12 it had 55,784 views, 1,420 likes and 167 comments.

The description is short and specific. "Your favorite Disney+ movies just got a whole new dimension," it begins. "The Disney+ app now streams select movies in 3D on Meta Quest, including Marvel's The Avengers and more, all included in your subscription." Select titles are also available in Dolby Vision and Dolby Atmos "for eligible subscribers," according to Disney.

The second element is the setting. "Immersive themed environments surround you while you watch," the description says. "Catch Rogue One: A Star Wars Story from a comfy spot on Tatooine, see the Avengers battle Loki from atop Avengers Tower, or settle in for a Pixar movie night on the Monsters, Inc. Scare Floor." The video closes with a line about hardware that is not yet on sale: "Coming to Meta VR Glasses Spring 2027."

The fine print sets the limits. "Disney+ subscription required. Must be 18+ to subscribe," it reads, followed by: "Availability of 3D playback on Disney+ varies by region and device. Some titles shown may not be available in 3D in your country."

How 9to5Google describes it

The Google-focused news site 9to5Google covered the launch on November 12, in a piece by Nicholas Sutrich headlined "Disney just launched 3D movies on the Meta Quest ahead of Meta VR Glasses' release." According to the article, "All available 3D movies are included with your Disney+ subscription and come with extras you can only experience in VR." It is more precise about pricing than Disney's own description. "Only Dolby Atmos and Dolby Vision capabilities are locked behind specific subscription tiers, not the movies themselves," Sutrich wrote. "Meta says the library includes over 60 3D movies, and more are coming when Meta VR Glasses launch in Spring 2027."

According to 9to5Google, Disney and Meta built the environments together, and each one changes during the film rather than staying a static backdrop. Some were shown at Meta Connect in September, when Meta VR Glasses were announced. "It's a bit surprising to see so many of them launch months ahead of VR Glasses' retail debut," the article says.

Disney also offers IMAX presentations in the Quest app. These, according to 9to5Google, place the viewer in a virtual theatre "with a massive screen, all at the correct IMAX aspect ratio."

One detail does not match between the two accounts. 9to5Google quotes Meta as offering to "Catch Star Wars: A New Hope (Episode IV) from a comfy spot on Tatooine." Disney's own video description pairs Tatooine with a different film, Rogue One: A Star Wars Story. Neither source explains the difference, and it may simply reflect separate marketing copy written by each company.

The store listing behind the update

The Disney+ app has been on the Meta Horizon Store since December 15, 2025, according to its listing, so 3D arrived about eleven months after launch. The current build carries the version number 26.20.0+rc3-2026.11.02. Disney Electronic Content Inc is named as both developer and publisher. The app supports Meta Quest 3S, Meta Quest 3 and Meta Quest 2, takes up 148.93 MB, is designed for seated use and works with hands or controllers. Its language list runs to 27 entries, from English to Turkish, with separate variants for Chinese, French, Portuguese and Spanish.

The store description adds one sentence about the new feature: "You can experience selected favourite stories in 3D* with one of our exclusive Disney+ environments." The listing carries a 16+ age rating, flags in-app purchases and states that the app "Contains Ads."

Its app privacy panel, which Meta describes as information about "what data this app developer may request or have access to," lists eye tracking, hand tracking, location and Bluetooth under sensor and device data, plus age group under personal information. Gaze data is the input behind much of the attention measurement now sold to advertisers. The listing does not say whether Disney requests that data, or for what purpose; it only lists the categories.

Reception has been split. The app holds a 3.0 rating from 289 ratings and 133 reviews, with 38% five-star and 35% one-star. Disney's developer account replied to reviewers in the days around the launch. "Hello! 3D content is now available to enjoy. We hope to stream with you soon!" reads one response. Another: "Thanks for the feedback! We're so happy you can now enjoy 3D content. Stream with you soon!"

What early users report

User reviews and YouTube comments fill in some of what Disney left unsaid, though none of it is confirmed by the company. A reviewer in the UK wrote that "3D launched in the UK" and that the dedicated 3D tab "only shows a couple movies, but there are way more by searching," adding that all three Avatar films were streaming in 3D. Another reviewer praised the picture and sound but noted a trade-off: in passthrough mode a focus setting produces "a massive curved screen," while the screen inside the Disney environments "is not only significantly smaller, but is also flat."

The regional gaps show up in several places. A reviewer from Austria asked when the 3D section would arrive, writing that "almost every other Country has them exept some in Europe." On YouTube, one commenter wrote that it was "not available in Germany again," another asked for a release in the Netherlands, and a viewer in Japan said some Marvel and Disney titles were available in 3D there but not all of those shown, and the same went for the environments. Disney has not published a country list.

The timing appears to have been known to some users well in advance. A review posted on September 27 read: "After nearly a year 3D is finally here from November."

A leaked "Meta VR Plus" row

The day before Disney's video, on November 9, 9to5Google published a separate report by Sutrich headlined "Meta's Horizon+ looks to become Meta VR+ and include 3D movies." According to that report, "VR leaker Nori posted a screenshot on X showing a handful of 3D movies coming to the Meta VR Plus service. Considering there is no such Meta VR Plus service currently, the obvious conclusion is that Meta Horizon+ is being renamed once again."

The screenshot, reproduced in the article, shows a shelf labelled "3D Movies included in your subscription" with the caption "Meta VR Plus." Three posters are visible: Guardians of the Galaxy Vol. 3, Project Hail Mary and Spider-Man: Far From Home. Those films came to cinemas through three different companies, Disney's Marvel Studios, Amazon MGM Studios and Sony Pictures respectively. Below the shelf sits a row headed "Channels," with tiles that include Disney+ and Prime Video.

What it would cost is not known. "The new Meta VR+ service is purported to include 3D movies as well, although we don't yet know if this will be included in the regular $7.99 per month rate, or if Meta will be introducing additional content tiers, as services like Netflix, Disney+, Xbox Game Pass, and others do," according to 9to5Google. The outlet's reading is that the films "are likely positioned to enhance the value of the upcoming $1,300 Meta VR Glasses, although all the same content will work on existing Meta Quest 3 units."

The November 12 article repeats the point as rumour: "Rumor also has it that Meta will include other 3D movies with its Meta VR+ subscription service." Meta has not announced a Meta VR+ subscription. The Disney video being co-listed under a YouTube channel called Meta VR is consistent with the naming direction 9to5Google describes, but it is not confirmation of a subscription change.

What Meta sells today

Meta's own Horizon+ page on its German store, in English, still used the Horizon+ name on November 12. "For €8.99 a month or €69.99 a year, Meta Horizon+ comes with an expansive catalogue of VR games that you can play instantly, plus two curated titles every month and exclusive deals," it reads. By PPC Land's calculation, the annual price works out to about €5.83 a month, roughly 35% less than twelve monthly payments of €8.99, which total €107.88. In the United States the plan costs $7.99 a month, according to 9to5Google.

The page lists four benefits. Subscribers get "instant access to a games catalogue with 100+ titles," with multiplayer access included. Each month brings "a top hit and hidden gem" selected by Meta. There are subscriber-only deals on premium games. And there is a starter edition of Xbox Game Pass, pitched in one line: "Play 50+ games and get 10 hours a month of cloud gaming, at no extra cost." Titles shown in the catalogue include Asgard's Wrath 2, Walkabout Mini Golf, Onward, Angry Birds VR: Isle of Pigs and In Death: Unchained. Buyers of a new Quest get a three-month trial.

Microsoft, which supplies that Game Pass tier, has been testing other ways to pay for streamed games. In October 2025, Microsoft began internal testing of a free, ad-funded version of Xbox Cloud Gaming with about two minutes of preroll per session.

One heading on Meta's page now reads "Gaming is just the start," placed above a 45-second promotional video. The page itself does not mention films.

Who can sign up

Age rules differ across the layers. Meta's page says Meta accounts are for users aged 10 and over and Horizon+ is for 13 and over, or 14 in South Korea, Spain and Quebec. Disney requires subscribers to be 18 or older, and the Disney+ app listing carries a 16+ rating. Meta introduced age-tiered accounts on Quest in April 2024, with parent-managed accounts for children aged 10 to 12 and privacy-focused defaults for teenagers.

The retreat from "Horizon"

Brand names at Meta have shifted before. Facebook renamed itself Meta at its Connect event on October 28, 2021, taking its new name from the metaverse it said it would build. "Horizon" became the label for much of that effort, including the social platform Horizon Worlds and the headset operating system. In April 2024, Meta opened Horizon OS to third-party hardware makers, naming ASUS, Lenovo and Xbox.

According to 9to5Google, that branding has been unwinding since early 2026. "Meta has been slowly distancing itself from the 'Horizon' name ever since the beginning of this year, when its VR division got a big reset," the November 9 article says. It cites a February blog post by Samantha Ryan, vice president of content at Reality Labs, describing a change in strategy that included the loss of most of Meta's in-house VR game studios. Several developers have since left to form independent studios, the outlet reports, including the team behind the Supernatural fitness app. "Meta then decoupled the unpopular Horizon Metaverse from its headsets, moving it to mobile-only, and has been removing the 'Horizon' name from just about everything since then," according to 9to5Google, which describes "Meta VR" branding as one that "separates its VR division from mobile and smart glasses efforts."

The financial backdrop is a shrinking headset business inside a loss-making division. In the third quarter of 2026, Reality Labs generated $443 million of revenue, down from $470 million a year earlier, and lost $4,129 million. Over the first nine months of the year the unit lost $12,775 million, and Meta expects Reality Labs losses of $18 billion to $19 billion for 2026, narrowing to around $15 billion in 2027. On the earnings call, chief financial officer Susan Li attributed the revenue decline to lower Quest headset sales, partly offset by growth in AI glasses, and chief executive Mark Zuckerberg said Meta would only ship new devices when it had major breakthroughs, citing Meta VR Glasses as one.

Why this matters for the marketing community

Advertising is a growing part of Disney's streaming business. Disney reported 122 million subscribers on plans that carry ads in early 2026 and has since rolled out interactive formats on Disney+ including pause ads. The Quest app is labelled as containing ads, and 9to5Google says the 3D films are open to every subscription tier, which would include ad-supported plans. What neither Disney nor 9to5Google addresses is whether ads play during 3D sessions or inside the themed environments, how a pause ad would appear in a virtual Scare Floor, or whether viewing on a headset is counted in the audience figures Disney sells to advertisers. Those are open questions, not findings.

The environments themselves are not new to Disney. When it announced Disney+ for Apple's Vision Pro on January 16, 2024, Disney said the app would include virtual settings on Avengers Tower, on Tatooine and on the Scare Floor, according to its announcement at the time. Apple said then that Vision Pro users could watch more than 150 3D movies from major studios. One YouTube commenter on Disney's new video made the connection directly: "Glad to see the avp app finally on Quest!" The difference now is price. Vision Pro went on sale at $3,499 in February 2024 and its base model rose to $3,699 in June 2026, while Meta's VR Glasses are expected at $1,300, according to 9to5Google.

For Meta, film changes what a headset subscription is. A plan that bundles a game catalogue, a Microsoft cloud tier and, if the leak is accurate, 3D films from Disney, Amazon MGM and Sony starts to look less like a games service and more like an entertainment bundle. The "Channels" row in the leaked screenshot, with Disney+ and Prime Video side by side, resembles the app rows on a connected TV home screen. On connected TVs, platforms sell placements in rows like that. Whether Meta intends to sell or promote that space is not stated in any of the material.

There is also a data angle that PPC Land has followed since Meta's glasses began adding AI features. In 2024, PPC Land examined how camera-equipped glasses could feed Meta's advertising and AI models. A headset that tracks eyes and hands while a person watches a film is a richer sensor environment still. The Disney listing confirms only which categories of data the app may access; it says nothing about advertising use, and Meta's own policies on headset data were not part of either announcement.

What the sources leave open

Several basic facts are missing. Disney has not published a list of the 3D titles; the figure of more than 60 comes from Meta, via 9to5Google, while one early user found only a couple of films on the 3D tab itself. There is no list of countries. Disney names three environments but does not say how many exist. Meta has not confirmed Meta VR+, a launch date for it, a price, or which studios would supply its films. Nor has either company said whether the Disney environments will reach Meta VR Glasses at launch or later in spring 2027.

The open question for subscribers is whether Meta will fold film into the existing price or add a tier above it. For Disney, the question is whether a 3D catalogue gives Quest owners a reason to watch Disney+ on a headset rather than on a television.

Timeline

Summary

Who: Disney, through the Disney+ app built by Disney Electronic Content Inc, and Meta Platforms, whose Quest headsets, Horizon Store and Horizon+ subscription carry the feature. The reporting on the launch and on the Meta VR+ leak comes from Nicholas Sutrich at 9to5Google, citing a leaker known as Nori.

What: Disney+ added 3D playback for a selection of films on Meta Quest, with themed environments such as Avengers Tower, Tatooine and the Monsters, Inc. Scare Floor, and IMAX presentations. The 3D titles are included in every subscription tier; only Dolby Vision and Dolby Atmos depend on the plan. Meta puts the library at more than 60 films, according to 9to5Google. Separately, a leaked screenshot suggests Meta Horizon+ may be renamed Meta VR+ and include 3D movies from several studios, which Meta has not confirmed.

When: Disney announced the feature on November 10, 2026. The leak was reported on November 9 and the launch on November 12. Meta VR Glasses, which will also get the feature, are due in spring 2027.

Where: On Meta Quest 3S, Quest 3 and Quest 2 headsets, in markets where Disney offers 3D playback. Users report it live in the UK and partly in Japan, and missing in Germany, Austria and the Netherlands; Disney has published no country list.

Why: Meta's Reality Labs revenue is falling with Quest sales while the unit is expected to lose $18 billion to $19 billion this year, and Meta is moving its VR brand and subscription toward entertainment ahead of a $1,300 device. For Disney, whose streaming service carries ads for a large share of its subscribers, the headset is another screen, and one that can track eyes and hands. For advertisers, the open question is whether and how these 3D sessions will carry ads and count toward audience figures.