DoubleVerify last month announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive execution and performance of online video advertising.
DoubleVerify says Zentrick engineering teams will continue to operate from offices in Ghent, Belgium. The transaction was completed as an all cash, all stock offer on February 15, 2019.
Zentrick middleware reduces video breakage by more than 50%, by shortening load times and eliminating multiple forms of latency that can prevent a video ad from delivering. Greater ad delivery maximizes performance for advertisers and revenue yield for publishers. Zentrick software further enables publishers to detect and resolve issues behind breakage as they occur.
Zentrick Middleware Benefits the Entire Video Advertising Ecosystem
For media platforms and publishers, Zentrick middleware eliminates the technical overhead and latency associated with supporting multiple third-party data integrations (e.g., measurement, attribution and audience providers). Third-party service providers benefit from seamless platform activation and equal access to the video playback data necessary to power their services. According to DoubleVerify, today over 30% of video ads that are sold are unable to be delivered by publishers due to various forms of technical ‘breakage’ in the ad delivery chain
“The entire Zentrick team is thrilled to join forces with DoubleVerify – a rapidly expanding, global organization with a best-in-class verification offering,” said Pieter Mees, Zentrick Co-Founder. “Integrating Zentrick’s digital video technology and expertise with DV’s industry-wide platform will accelerate our efforts to simplify and streamline ad performance.”
“In 2018, Zentrick accelerated the delivery of more than 150 billion video ads,” said Frederik Neus, Zentrick Co-Founder. “Through integration with DoubleVerify, we anticipate scaling our solution to better service both advertisers and publishers, while driving even greater positive impact throughout the ecosystem.”