An Amazon advertising agency published a browser-based title checker on 16 August 2026, three weeks after Amazon began applying automated rewrites to listings that breach its 75-character item name limit. A second tool released in the same batch surfaces click share and purchase share for any ASIN, drawn from Amazon's own Brand Analytics reporting, with no seller account anywhere in the chain.

The Title Analyzer went live on 16 August 2026 as one of seven free tools published together by UNITIX Agency, according to details the company supplied to PPC Land on 25 August 2026. It sits at unitix.pro/resources/amazon-title-analyzer. A visitor enters an ASIN or an Amazon product URL, picks a marketplace, and receives a reading of the live catalogue title against the 75-character item name ceiling.

The timing is not incidental. Amazon capped product titles at 75 characters from July 27, 2026, redirecting surplus content into a separate Item Highlights field of up to 125 characters, with the rule applying across every product category except media. Listings still above the threshold after that date receive machine-generated rewrites. By the end of July, Amazon had logged more than 984 million title updates since the policy was first announced in June, and had confirmed that the rewriting process would continue across the remainder of 2026 rather than resolving in a single cutover.

What the analyzer measures

The published tool page lists five checks. The analyzer reads the live catalogue title, brand and image for the ASIN, so the measurement runs against what Amazon currently publishes rather than against a seller's local copy. It counts the title against the 75-character limit and reports the overrun. It then splits the string at a word boundary into an item name draft and a 125-character item highlights draft, flagging any characters that fit neither field.

Two further checks are less obvious. The tool confirms the brand survives the split, on the reasoning that, in the wording of the UNITIX documentation, "a brand pushed past character 75 disappears from the field Amazon indexes hardest." It also flags restricted characters and lists the terms a catalogue repeats most often, so that a manual rewrite retains the vocabulary a listing already ranks on.

Nothing is written back to the catalogue. According to UNITIX, the tool measures and previews the split and leaves the decision about field placement with the seller. That constraint is what allows it to operate without a Seller Central connection: it reads only public product data.

Where the 200 characters go

The arithmetic has not changed since January 2025, when Amazon set a 200-character ceiling on single-field titles. What changed is the partition. The item name field now carries 75 characters including spaces and item highlights carries a further 125, for the same 200 in aggregate. Anything beyond the combined total is lost outright rather than truncated on display.

UNITIX describes a division of labour between the two fields: brand and the attributes a buyer uses to choose between variations belong in the 75, while materials, use cases and comparison detail belong in the 125, on the grounds that the latter support a purchase decision rather than make it. That reading is close to Amazon's own guidance, which recommended keeping the most important variating attributes in the item name and moving the remainder into highlights where the ceiling does not allow full coverage.

Amazon's two-field concept dates back further than the enforcement calendar suggests. The company floated the split in April 2025 without committing to character limits for each section, telling sellers at the time that it was still fine-tuning the specifics.

The 14-day default

The mechanism UNITIX cites as the reason for building the tool is the default, not the limit. Amazon generates its own recommended rewrite for any title over 75 characters and applies that rewrite after 14 days unless the seller acts on it. For a catalogue nobody is monitoring, the split between item name and item highlights is therefore decided by Amazon's systems, and the brand name is frequently what falls past the cut.

There is a small discrepancy worth noting between the company's account and Amazon's published guidance. UNITIX names Review Listings Changes as the interface where a seller actions the recommendation. Amazon's FAQ, as reported in late July, pointed sellers to Manage All Inventory or the List Your Products tool to override recommendations at any time. The 14-day window itself is common to both accounts.

Item highlights display beneath the item name on desktop and mobile as of August 10, 2026. Amazon has cautioned that the number of characters visible on screen varies with screen size and display settings, meaning the full 125 characters will not necessarily render in every viewport.

The ASIN Inspector and the Brand Analytics question

The second tool, at unitix.pro/resources/amazon-asin-finder, is the more consequential of the pair. Paste an ASIN or product URL and the Inspector returns the search terms for which Amazon names that product among its three most-clicked, alongside click share and purchase share for each term, search frequency rank, a search volume figure, live organic position, the number of competing products, price and Buy Box state, offer count split between FBA and FBM, category and subcategory rank with movement over 180 days, rating and review count, images, video and A+ status, the variation family, referral and FBA fee calculations, and a summary of recurring complaints in customer reviews. The whole search-term table exports to a spreadsheet in a single click.

The share figures are the part that matters. According to UNITIX, they originate in Amazon's weekly Brand Analytics top search terms report, which Amazon publishes rather than restricting to the brand owner. The practical consequence is that click share and purchase share can be pulled for a competitor's ASIN with no account access at any point in the chain. The company states it is not aware of another tool offering that without a login.

Reading the gap between clicks and purchases

Both figures are shares of a single search term rather than rates. Click share divides the clicks a product received after a given search by all clicks any product received after that search. Purchase share applies the same division to what shoppers bought; Amazon labels it conversion share. The two are measured independently, which is why purchase share can exceed click share on a product that converts well.

The documentation gives a worked example. A product taking 16 percent of the clicks and 4 percent of the purchases on a term is winning the search and losing the page, which points to a listing problem rather than a traffic problem. The inverse pattern indicates visibility as the constraint.

A second figure describes concentration. Where the tool reports that three products take 39.4 percent of a phrase's clicks, it is summing the shares of the three products Amazon names as most clicked for that phrase, leaving the remaining 60.6 percent spread across every other result. Above half, three listings own the query and a new entrant has to take clicks from a named competitor rather than simply appear. Around a tenth, attention is diffuse and ranking alone earns a portion of it. The same organic rank carries different weight on those two phrases.

Organic position, checked live

The Inspector checks organic position while the visitor waits, across up to a hundred terms. The twenty terms with the most demand behind them are checked to a depth of 100 results; the remainder are checked to depth 40. That produces rows reading ">40" alongside rows reading ">100", and a term Amazon declined to answer is reported as "not checked" rather than as unranked. A high click share sitting next to a weak organic position, the documentation notes, usually indicates the clicks are being paid for.

Search frequency rank is Amazon's own numeric ranking of a term's popularity against every other term in the same period, shown as published. Search query volume covers the last full calendar month, and here the company draws a line: where Amazon publishes a count for a query, that count is displayed, and for the rest the figure is UNITIX's own measure.

What the tools decline to estimate

Both pages are unusually explicit about limits, which is the more interesting editorial detail in a category built on inference.

The monthly sold figure comes from the "bought in the past month" count Amazon shows on the product page, rounded by Amazon rather than derived from sales rank. It covers a rolling thirty days rather than a calendar month, so each bar in the history is the figure Amazon published in the first days of the following month, and the month in progress appears separately as the last thirty days. Revenue alongside it is units multiplied by the average price that month, weighted by how long each price held, and the documentation flags that construction as approximate because a published price says nothing about coupons, deals, or multipack contents.

On competitor sales, the position is narrower still. The tool shows the past-month purchase figure where Amazon publishes one, plus rank history as a public proxy for sales movement. Beyond that, in the company's phrasing, it "does not present estimates as facts." Search terms cover only products Amazon names among the three most clicked, so a product outside that group returns an empty list rather than a guess. An empty list, the page argues, is itself an answer.

Access without an account, in a year of closing access

The tools are free, capped at ten checks an hour per visitor, and cover Amazon US, Canada, Mexico, the United Kingdom, Germany, France, Italy and Spain. No signup is required and no Seller Central credentials are requested. The seven tools published together also include a listing audit, a revenue calculator, a keyword analyzer, a keyword tracker and a rating calculator.

That posture runs against the direction Amazon has taken with data access over the past eighteen months. The company introduced a 1,400 dollar annual subscription plus monthly fees for Selling Partner API access from January 2026, ending years of free service. Its updated Business Solutions Agreement, effective March 4, 2026, added AI and machine learning restrictions and reverse engineering protections. Industry analysis published shortly before that deadline argued the changes amounted to closing a third-party data pipeline that had been flowing outward for years. Separately, Amazon has blocked 47 AI bots from scraping the site while building its own agentic tooling, and has litigated against unauthorised agent access.

A tool that reads only what Amazon already publishes sits outside most of that perimeter, which is precisely the design argument UNITIX makes for it. Whether the perimeter stays where it is remains an open question. Amazon has moved in the other direction too, removing the login wall on its Seller University library on July 2, 2026.

Title content and advertising performance are not cleanly separable on Amazon. The item name is the field the ranking system weights most heavily, and for more than a decade sellers loaded it with as many relevant search terms as the character budget allowed. Compressing that field to 75 characters redistributes keyword coverage into a container whose indexing weight sellers are still calibrating.

The commercial stakes are visible in the scale of the ad business those listings feed. Sponsored Products is the largest single contributor to an Amazon advertising operation that reached 19.8 billion dollars in the second quarter of 2026. Campaigns bidding on terms a listing no longer carries in its item name are buying traffic the organic listing may no longer support, and the diagnostic distinction between a click problem and a conversion problem, which the Inspector's share comparison isolates, maps directly onto the decision of whether to raise bids or rewrite a listing.

Catalogue complexity has been accumulating from several directions at once. Amazon restricted review sharing between functionally dissimilar variations from February 12, 2026, changing the star ratings and review counts that appear against child ASINs in search results. A+ Content operates as a conversion layer rather than an indexed one, which places further weight on the fields that are indexed. The title split lands on top of both.

For agencies auditing catalogues at scale, the practical friction is volume. Ten checks an hour per visitor is a diagnostic rate, not a bulk one, and a catalogue running to thousands of ASINs will not pass through a rate-limited browser tool in a single sitting. The tools function as a spot check on individual listings and as a way to inspect a competitor's ASIN without an account, rather than as a replacement for catalogue-wide compliance work.

Timeline

Summary

Who: UNITIX Agency, an Amazon advertising agency, published the tools. The affected population is Amazon third-party sellers, brand owners, and the agencies managing their listings and retail media campaigns across eight marketplaces.

What: A free Title Analyzer that measures a live catalogue title against Amazon's 75-character item name limit, previews the split into the 125-character item highlights field, and reports whether the brand name survives the cut. A companion ASIN Inspector returns click share and purchase share by search term from Amazon's Brand Analytics top search terms report, alongside organic position, rank history, Buy Box state, fee calculations and review analysis. Both run without a Seller Central connection.

When: The tools went live on 16 August 2026. UNITIX provided launch and coverage details to PPC Land on 25 August 2026. Amazon's 75-character enforcement began on July 27, 2026, with automated rewrites continuing through the remainder of the year.

Where: At unitix.pro/resources, covering Amazon US, Canada, Mexico, the United Kingdom, Germany, France, Italy and Spain, with a limit of ten checks an hour per visitor.

Why: Amazon applies its own recommended title rewrite after 14 days when a seller does not act, which means the partition between item name and item highlights is being decided by default across unmonitored catalogues, and the brand name is often what falls past character 75. The competitor share data carries separate significance: it derives from a Brand Analytics report Amazon publishes rather than reserves for brand owners, and it is being surfaced without a login at a point when the company has otherwise been charging for API access, restricting AI agent activity and blocking scrapers.