Google Ads launches an optimization score for Discovery campaigns
Google Ads this week announced it has launched recommendations and an optimization score for Discovery campaigns.
Google says advertisers that apply the recommendations can increase their account-level optimization score by 10 points, and see a median 14% increase in conversions.
The new optimization score for Discovery campaigns will range from 0% to 100%. Advertisers can also automatically apply recommendations in manager accounts.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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