Google Ads launches an optimization score for Discovery campaigns

Google Ads this week announced it will add recommendations and an optimization score for Discovery campaigns.

Luís Daniel

Feb 4, 2022

Google Ads this week announced it has launched recommendations and an optimization score for Discovery campaigns.

Google says advertisers that apply the recommendations can increase their account-level optimization score by 10 points, and see a median 14% increase in conversions.

The new optimization score for Discovery campaigns will range from 0% to 100%. Advertisers can also automatically apply recommendations in manager accounts.

YouTube Select

YouTube Select is an advertising program that provides brands with access to the top 5% of most popular channels on YouTube. These channels are handpicked by YouTube teams based on their high engagement, viewership, and relevance to specific markets.

Debunking the Myth: Twitch DSP does not exist

All advertising on Twitch is managed through Amazon DSP, the unified advertising platform of Amazon.

Apple announces upcoming requirements for 3rd party SDKs to enhance user privacy

These requirements, which will take effect in spring 2024, will apply to a list of commonly used SDKs on the App Store and will mandate the inclusion of privacy manifests and signatures for those SDKs.

Google Analytics 4 adds 360 ad platforms reports

Google Analytics 4 this week announced the addition of three new reports that will enable users to analyze data from Campaign Manager 360, Display & Video 360, and Search Ads 360.

Read more

YouTube Select

Debunking the Myth: Twitch DSP does not exist

Apple announces upcoming requirements for 3rd party SDKs to enhance user privacy

Google Analytics 4 adds 360 ad platforms reports