Google Ads opens doors to Online Casino Ads in Rhode Island

Google this week announced an update to its Advertising Policies, specifically for the Gambling and games category in the United States.

Starting February 20, 2024, Google Ads will begin accepting and running advertisements for online casinos licensed by the state of Rhode Island.

This marks a significant shift for Google's advertising policies, which previously prohibited all online gambling ads in the US. However, with the evolving legal landscape surrounding online gambling, Google is opening up opportunities for licensed operators in specific states.

Only online casinos licensed by the state of Rhode Island will be eligible to advertise on Google Ads.

Advertisers must apply for certification through Google's program before running their campaigns.

The application process for certification opens on February 20, 2024.

Google Ads will continue to enforce strict guidelines regarding responsible gambling advertising practices.

This update is likely to generate interest from online casino operators in Rhode Island and potentially pave the way for similar policy changes in other states that have legalized online gambling. However, it's important to note that advertising restrictions and regulations can vary greatly by state, so advertisers should carefully research the specific laws applicable to their target audience before launching any campaigns.