Google introduces a new homepage in GA4

Google this week announced a new Home page in GA4 properties. Google says the new homepage provides more personalized content.

Homepage Google Analytics
Homepage Google Analytics

Google this week announced a new Home page in GA4 properties. Google says the new homepage provides more personalized content.

The new cards in the homepage are:

Overview showing metrics that are relevant to users based on their behavior in Analytics.

Realtime showing activity as it happens, using data from the Realtime report.

Recently viewed providing links to parts of Analytics that users visited most recently.

Because you view frequently showing cards that users view often

Insights showing unusual changes, emerging trends, and other insights about the sites and apps

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