Google introduces Connected TV apps in the app targeting of DV360

Google introduces Connected TV apps in the app targeting of DV360

Google last month introduced Connected TV in Apps & URL targeting of DV360, Google's DSP.

According to Google, the supported stores include Roku, Fire TV, Apple TV, Android TV, Xbox, Samsung, and Playstation.

Advertisers can now target connected TV apps using the same workflow as mobile apps.



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