Google announced today the introduction of video in Showcase Shopping ads. Showcase Shopping ads let advertisers upload multiple images to a single ad and promote the products through imagery, descriptions, products, and relevant promotions. The video format is now available to advertisers already running Showcase Shopping ads.
Since launch, we’ve seen that the top Showcase slot drives 3.6X higher than average CTR, and Showcase receives 20 percent more conversion credit with first-click attribution. Google says retailers like Venus Fashion are seeing success with acquiring new customers: 68% of purchases from shoppers who engage with Venus Showcase ads are new.
Video in Showcase Shopping ads helps shoppers more deeply engage with your products. This is our first retail search ad unit to feature video, designed to help you provide a more immersive, contextual experience for shoppers.Surojit Chatterjee, Director of Product Management, Google Shopping