Google launches a course for Google Analytics Power Users

This month, Google created a new course in Analytics Academy: Google Analytics for Power Users. In this course with instructor Krista Seiden, users have the opportunity to practice advanced Analytics techniques to improve website content, optimize the checkout flow, and focus on the marketing strategy.

By participating in the course, advertisers learn how to:

  • Analyze converting and non-converting audiences;
  • Determine the traffic sources that drive the most value;
  • Customize channels for increased actionability;
  • Identify top performing content on your site;
  • Improve ecommerce performance.