Google next month is introducing TrueView for action into Google video partners. Google says that this will help advertisers to drive leads and conversions on mobile applications and publisher websites beyond YouTube.
According to Google, for new TrueView for action campaigns, Google video partners will be selected by default, and for existing campaigns advertisers can add Google video partners in the campaign settings.
Armen Mkrtchyan, Product Manager – Video Ads at Google, wrote that the advertiser Grammarly, by opting into Google video partners, they drove 20% more installs, with 8% lower CPA.