Google updates Google Ad Manager API to include audio ads and Viewability Provider Companies

Google yesterday updated the Google Ad Manager API. The version v202008 includes support for Audio Ads and the ability to specify multiple Viewability Provider Companies on a LineItem.

Viewability Provider Companies are third-party companies used to measure creative viewability.

According to the release notes from the v202008 of the Google Ad Manager API, Google added 5 new features for video, including the pacing computation method for impressions on connected devices for a Nielsen measured LineItem, and adBreakMarkups to set the ad break type on LiveStreamEvents for DAI (Dynamic Ad Insertion).