IAS launches a Pinterest integration for viewability and fraud measurement

Integral Ad Science (IAS) this month launched a new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory.

IAS says the integration enables advertisers to measure viewability and invalid traffic mobile in-app campaigns via Pinterest. The IAS reporting includes standard and video Pinterest ads for in-app inventory. Reports are refreshed daily.

“IAS is excited to partner with Pinterest to offer marketers a mobile viewability and fraud measurement solution that works in-app, where people are engaging,” said Lisa Utzschneider, CEO of IAS. “This partnership helps provide the transparency that marketers need to optimize their campaigns on the popular network”.