IMDb TV changes name to Amazon Freevee and expands to Germany

The rebrand to Amazon Freevee will happen on April 27.

Amazon Freevee
Amazon Freevee

Amazon this month announced it will rebrand IMDb TV to Amazon Freevee and expand the ad-supported video on demand (AVOD) service to Germany.

In Amazon Freevee, users can find free streaming content like Alex Rider or Mad Men. Amazon says it will grow its original content by 70% in 2022.

The rebrand to Amazon Freevee will happen on April 27. The expansion to Germany will happen later this year.

“Over the past two years, we have seen tremendous growth for our AVOD service and are committed to bringing our audiences premium, free-to-consumer content,” said Jennifer Salke, head of Amazon Studios. “We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing Originals, and are excited to establish Freevee as the premier AVOD service with content audiences crave.”

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