JCDecaux renews contract with the leading company of shopping malls in Portugal
Sonae Sierra’s shopping malls reached more than 160 million visitors in 2019 and cover the most important Portuguese cities.
![JCDecaux renews contract with the leading company of shopping malls in Portugal](/content/images/size/w2000/2022/12/Vasco-da-Gama-Mall.jpg)
JCDecaux this year announced the renewal of its contract with Sonae Sierra, the leading company in the management and operation of shopping malls in Portugal, for ten years.
JCDecaux now offers 100% digital coverage inside 17 Sonae Sierra’s shopping malls, across 231 screens. JCDecaux says this network will also include the installation of 2m² panels and 8m² billboards in outdoor areas such as car parks.
Sonae Sierra’s shopping malls reached more than 160 million visitors in 2019 and cover the most important Portuguese cities, in the metropolitan region of Lisbon (such as Colombo, Vasco de Gama, Cascais Shopping), the metropolitan region of Porto (Norte Shopping) and in Vila Nova de Gaia, Madeira, Matosinhos, Guimarães, Coimbra, Maia, Leiria, Viana do Castelo, Ponta Delgada (Açores), Portimão, Covilhã and Albufeira.
According to JCDecaux, digital screens in this new contract have been rolled out over the past few months and will be integrated into JCDecaux Portugal’s future programmatic offer in 2023.
In Portugal, JCDecaux also manages advertising concessions for the airports operated by ANA/VINCI (including Lisbon, Porto and Faro airports).
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers