LinkedIn to acquire Oribi, an Israel-based marketing analytics company

LinkedIn this month announced that it has reached an agreement to acquire Oribi, an Israel-based marketing analytics company. LinkedIn says it is investing in technology to help customers achieve maximum value from their marketing strategies.

LinkedIn plans to integrate Oribi’s technology into the marketing solutions platform. LinkedIn says advertisers will be able to more easily measure website conversions with automated tags and code-free technology, as well as build more effective audiences, all in a way that is privacy-first by design.