LinkedIn to acquire Oribi, an Israel-based marketing analytics company
LinkedIn this month announced that it has reached an agreement to acquire Oribi, an Israel-based marketing analytics company. LinkedIn says it is investing in technology to help customers achieve maximum value from their marketing strategies.
LinkedIn plans to integrate Oribi’s technology into the marketing solutions platform. LinkedIn says advertisers will be able to more easily measure website conversions with automated tags and code-free technology, as well as build more effective audiences, all in a way that is privacy-first by design.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
EU Data Watchdog: Consent or Pay models must give users real choice
The EDPB, the EU's data privacy authority, determined that most 'consent or pay' models do not comply with General Data Protection Regulation (GDPR) standards for valid consent.
Brave Search challenges Search Status Quo with AI Answer Engine
The new Answer with AI feature leverages powerful artificial intelligence to provide comprehensive, synthesized answers to user queries - a major evolution in the world of online search.
Google introduces AI-powered image tools in Demand Gen campaigns
These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
Facebook announces auto-upgrade feature to streamline Marketing API versioning
Beginning in May 2024, a version auto-upgrade feature will automatically update Marketing API calls for endpoints that remain unaffected between versions.
DV360 to launch publisher eligibility checks for CTV creatives
Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.
Understanding TikTok Geo Lift Tests
To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.
Google's Reader Revenue Manager
The tool Reader Revenue Manager promises a streamlined path to implementing subscriptions, contribution models, newsletters, and more.
Google clarifies guidelines for beta carousels feature in search results
Google this week updated its Search Central documentation to provide clearer guidance on the beta carousels feature.
Sundar Pichai on the responsibility of tech companies and the potential of AI
This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.
TikTok unveils advanced Brand Suitability Controls, giving advertisers unprecedented choice
These innovations include Category Exclusion, Vertical Sensitivity controls, and a unified Brand Safety Hub within TikTok Ads Manager.
IAS enhances TikTok brand safety & suitability reporting
Integral Ad Science (IAS) this week unveiled new advancements in its Brand Safety and Suitability measurement solutions tailored for TikTok, the rapidly growing short-form video platform.
IAB Tech Lab enhances Supply Chain API for increased transparency and ad fraud prevention
The IAB Tech Lab this week announced an upgrade to its Supply Chain API. The new Supply Chain Plus API tier delivers near real-time data to subscribers, boosting transparency, and streamlining efforts to combat ad fraud.