Marketo announced that it has hired Sarah Kennedy as its chief marketing officer (CMO). Sarah will sit on Marketo’s executive team, reporting to Chief Executive Officer Steve Lucas.
Sarah Kennedy brings nearly 15 years of technology marketing expertise to Marketo, including her most recent role as vice president, Global Marketing, and managing director, Digital Experience, at Sabre Corporation. In her position, she served as the head of Sabre’s in-house interactive agency and as CMO of Hospitality Solutions, the company’s fastest-growing business unit, leading global go-to-market strategy, communications, investor relations, demand generation, creative, events, and product, field, and content marketing. Over the course of three years, Kennedy nearly quadrupled the marketing team’s return on investment and drove double-digit revenue growth. She joined Sabre in 2007, holding numerous roles across product marketing and communications, as well as overseeing innovation, research, and development for Sabre Labs. Kennedy is a globally recognized thought leader in emerging technology, loyalty, and customer experience.