App Nannie this week released the annual The State of Mobile in 2019 report. In the report, App Nannie predicts that in 2019, 10 minutes of every hour spent consuming media will be streaming video on mobile.
According to App Nanie, consumers downloaded 194 billion apps in 2018, spent $101 billion in app stores, and averaged three hours per day in mobile. Time spent in-app grew 50% from 2016 to 2018.
Mobile consumed 62% of global digital ad spend in 2018, up from 50% in 2017. 60% more apps will monetize through in-app advertising in 2019.
Mobile Gaming Goes Global: Mobile games grew faster than console, PC and online and handheld games in 2018 and is expected to reach 60% market share in game spend across all platforms in 2019.
“Mobile is no longer an add-on channel—it is the engine fueling digital transformation,” said Theodore Krantz, CEO, App Annie. “The State of Mobile 2019 report unlocks the potential of mobile for businesses in all stages of mobile transformation. The insights delivered in this report are unparalleled and inform the strategy every company needs to deliver winning consumer experiences.”