OnlyFans opens sports, comedy and podcast pages at OMR Hamburg 2026

OnlyFans on May 7 launched three dedicated community pages - onlyfans.com/sports, onlyfans.com/comedy, and onlyfans.com/podcasts - in an announcement made by CEO Keily Blair at the Online Marketing Rockstars (OMR) Festival in Hamburg, Germany. The move marks a deliberate effort by the platform to raise the visibility of non-adult content categories and attract a broader range of creators.

The announcement, published as a press release via Podnews, arrived during OMR, one of Europe's largest digital marketing gatherings, which drew more than 67,000 visitors in 2025 and took place on May 5 and 6, 2026. The timing - choosing a major marketing industry event as the venue for the reveal - signals that OnlyFans is positioning itself more prominently in mainstream digital media conversations.

What the new pages do

Each of the three community pages operates as a curated feed, free to subscribe to, aggregating content from creators working in that category. The pages carry the handle format @sports, @comedy, and @podcasts, and function as discovery hubs within the existing OnlyFans interface. According to the press release, the pages are "designed to celebrate the incredible range of talent on our platform, while helping creators grow their followings and unlock new revenue opportunities."

The sports page, at onlyfans.com/sports, had accumulated 198 posts at the time of the announcement, while the podcast page at onlyfans.com/podcasts had 80 posts, and the comedy page at onlyfans.com/comedy had recorded 103 posts. All three are offered as free subscriptions, with individual creator pages accessed via links within each feed.

Sports: 285 professional athletes and an Olympics angle

According to the press release, over 285 professional athletes are already using OnlyFans to connect with fans, sharing behind-the-scenes content from training and competition. The figure is notable because OnlyFans has historically been associated overwhelmingly with adult content, and this statistic is presented to demonstrate the breadth of the platform's reach in legitimate sports media.

Named athletes on the platform include French tennis player Chloe Paquet, Portuguese big wave surfer Tony Laureano, Swiss motorcycle racer Robin Mulhauser, British professional long-distance triathlete Steph Clutterbuck, Czech professional water sports athlete Paula Novotna, Brazilian-American mixed martial artist Cris Cyborg, and American professional cliff diver Ellie Smart.

Olympians form part of this cohort. The press release identifies Olympic Alpine Skiing Athlete Joan Verdu, German bobsledder Lisa Buckwitz, and Belgian long-track and inline speed skater Bart Swings as active users. The inclusion of Olympic athletes carries particular weight because of the International Olympic Committee's strict rules around athlete commercial activities during competition periods, which typically restrict participation in unofficial sponsorship or media arrangements. The press release does not address how these athletes navigate such restrictions.

OnlyFans also hosts the series "Rise & Grind" on OFTV, its own streaming video service, which follows athletes at significant moments in their careers. Content from the @sports feed visible in the attached documents includes a May 9 post featuring motorcycle racer Josh Herrin ahead of a final championship showdown in New Jersey, described as a "season built on grit, risk, and relentless racing," and a May 10 post from Emma, handle @mmurmaider, comparing two downhill mountain bike setups.

Comedy: fastest-growing category, with a censorship pitch

The press release describes comedy as "one of the fastest-growing categories on OnlyFans," though it does not provide any absolute numbers to support that characterisation. Performers cited include American comedians Claire Sundbye and Molly Brenner, and stand-up comedian and television personality Jessimae Peluso. The platform also lists comedian and host Jiaoying Summers, whose podcast "Tiger Mom" appears in both the comedy and podcast community pages.

The framing OnlyFans uses for comedy is worth examining. According to the press release, performers use the platform to "test material in front of a strictly 18+ adult audience without unnecessary censorship." This positions the platform's age-gated, adults-only environment as a creative feature rather than a constraint - a direct counter-narrative to the perception that OnlyFans primarily restricts its identity to one content category.

The @comedy page had recorded 103 posts at the time of the launch documentation. Among the posts visible in the source documents, a May 10 entry from Adventures With Dusty (@adventureswithdusty) featured an original comedy sketch titled "Am I in Beetlejuice?" - written, directed, and starring Dusty. A May 9 entry from Steven Haas (@stevenhaasof) posted a short film titled "Mom's Ashes," with a full cast list including Ashley Lusk, Claire Sundbye, Cliff Zimowski, and Laura Hugg, and a crew of Mack Dobson and Peter Bonello. These posts illustrate that some comedy creators on the platform are producing structured, multi-person productions rather than solo creator content.

OnlyFans also supports the comedy format through LMAOF, an OFTV original series that features emerging comedy talent with each episode built around a new city and new comedians. The series airs exclusively on the platform.

Podcasting: exclusive episodes and creator expansion

The third community page focuses on podcasting, a category that has seen intense platform competition across the industry throughout 2025 and into 2026. Spotify has invested heavily in podcast advertising infrastructure, launching its Ad Exchange in April 2025 and expanding automated podcast buying to 170 million listeners in July 2025. Amazon integrated the Podcast Audience Network from Art19 into Amazon DSP in January 2026, while Apple announced HLS video podcast capabilities in February 2026. OnlyFans enters this competitive environment with a different value proposition: exclusivity and a direct subscription model rather than ad-supported reach.

According to the press release, popular creators increasingly use OnlyFans to offer exclusive podcast episodes that expand their profile outside their core subscriber page. The new podcast community page amplifies this, giving additional exposure to creators including the comedy podcast "Tiger Mom with Jiaoying Summers," the dating, sex, and relationships podcast "Boyfriend Material with Harry Jowsey," and a mind-shift podcast called "Billion Dollar Barbie."

The @podcasts feed had 80 posts at the time of the documentation. Posts visible in the source documents include a May 5 entry from Ava Devine's podcast "Bad Advice," featuring memorabilia experts, and a May 4 post from Jiaoying Summers covering her Tiger Mom Podcast segment with guest Onika McLean - described in the post text as "a stand-up comedian, actress, and storyteller known for her bold, unfiltered perspective." A May 1 post from Joey Joy featured episode 30 of a show featuring Dr. Shake discussing veterinary and personal stories. An April 9 post from Eva Angelina TV (@evaangelinatv) showed a conversation with comedian Brad Williams.

All podcast content in the feed links to viewing on of.tv, OnlyFans' streaming video platform, with separate links to the creator's own OnlyFans subscription page.

Keily Blair and the creator economy framing

According to the press release, Blair said: "OnlyFans has always celebrated creators from every genre, who want to connect with a global audience of fans in a space designed for adults. The creator economy continues to evolve as audiences want more engagement with the people they follow. These new dedicated community pages are designed to celebrate the incredible range of talent on our platform, while helping creators grow their followings and unlock new revenue opportunities."

The statement reflects a familiar tension the platform navigates in public communications: affirming its origins as an adult content platform while building a narrative around genre diversity. The use of the phrase "space designed for adults" is deliberate - it reframes the 18+ gating not as a restriction on creator categories but as a feature that enables unfiltered expression across all formats.

Creator economy monetisation is a central dynamic across digital platforms in 2026. YouTube detailed 10 revenue streams for creators in early 2025 as it approached its 20th anniversary. The podcast sector has seen iHeartMedia launch a creator podcast network in partnership with TikTok featuring 25 shows in November 2025. OnlyFans' move into structured community pages offers creators a discoverability layer rather than a new monetisation mechanism - the subscription and pay-per-view structures that generate creator revenue already exist on the platform.

Platform architecture and OFTV

A structural detail worth noting: OnlyFans routes video content through of.tv rather than serving it directly within the main platform interface in the conventional sense. Links from both the sports and podcast feeds in the source documents point to of.tv URLs for video content, with separate onlyfans.com links for the creator's subscription page. This bifurcated architecture separates free video previews - which can be shared or embedded - from the subscription-gated content on the creator's main page.

OFTV functions as OnlyFans' public-facing video streaming arm. It hosts platform original series including "Rise & Grind" for sports and LMAOF for comedy, alongside creator-produced content. The three new community pages draw content from both OFTV originals and individual creators, effectively making the pages serve a dual function as editorial aggregation and creator directory.

Marketing context: OMR as the venue

The choice of OMR Hamburg as the announcement venue matters for the marketing community. OMR is one of the largest digital marketing events in Europe, drawing over 67,000 visitors in 2025 from more than 40 countries, with over 800 speakers and 1,000 exhibitors attending across two days. Major technology and platform companies - including Meta, Microsoft, Amazon, and SAP - maintain a regular presence. Choosing this venue to announce a product expansion signals that OnlyFans is directing this message specifically at digital marketing and media professionals, not only at creators or consumers.

For advertisers and media buyers, the significance of the announcement is not primarily in the three pages themselves - it is in what those pages suggest about the platform's content mix and audience profile. A platform with 285 professional athletes, emerging comedians, and podcast hosts across fitness, sports, comedy, and relationship categories presents a different media environment than one defined solely by adult content. Whether that distinction translates into advertising opportunities remains unresolved. OnlyFans has not announced advertising products alongside the new community pages.

PPC Land covers the broader creator economy and programmatic advertising context in which this announcement sits. Podcast advertising spending surged 26% year-over-year in Q3 2025, with sports podcasts attracting approximately 20% of new brands entering the channel - making it the most popular genre for first-time podcast advertisers, according to data cited in coverage of episode-level podcast targeting. Comedy attracted 10% of new brands in the same period. Both are now featured categories on OnlyFans' community pages.

The platform's expansion into structured genre pages also arrives as the broader media industry grapples with audience fragmentation across an increasing number of subscription services. OnlyFans occupies an unusual position: it operates a direct subscription model outside the main advertising ecosystem, which insulates creators from the CPM volatility and content policy shifts that affect ad-dependent platforms, but also limits the kind of scaled discovery that advertising-driven recommendation systems provide.

Timeline

April 9, 2026 - Eva Angelina TV posts episode on @podcasts feed featuring comedian Brad Williams
May 1, 2026 - Joey Joy posts episode 30 with Dr. Shake on @podcasts feed
May 4, 2026 - Jiaoying Summers posts Tiger Mom Podcast segment on @podcasts feed
May 5, 2026 - Ava Devine's Bad Advice podcast episode posted on @podcasts feed; OMR Festival 2026 opens in Hamburg (Day 1)
May 6, 2026 - OMR Festival 2026, Day 2, Hamburg
May 7, 2026 - OnlyFans CEO Keily Blair announces three community pages (sports, comedy, podcasts) at OMR Festival in Hamburg; press release published via Podnews
May 9, 2026 - Josh Herrin championship preview posted on @sports feed; Steven Haas posts "Mom's Ashes" short film on @comedy feed
May 10, 2026 - Emma (@mmurmaider) downhill bike comparison posted on @sports feed; Adventures With Dusty posts "Am I in Beetlejuice?" comedy sketch on @comedy feed

For broader context on the creator economy and podcast advertising landscape in which this announcement sits:

Summary

Who: OnlyFans CEO Keily Blair announced the launch of three new community pages. The pages feature professional athletes, comedians, and podcast hosts including Chloe Paquet, Jiaoying Summers, Harry Jowsey, Josh Herrin, Cris Cyborg, Jessimae Peluso, and others.

What: OnlyFans launched three free-to-subscribe community pages - onlyfans.com/sports, onlyfans.com/comedy, and onlyfans.com/podcasts - serving as discovery and aggregation hubs for creators in each respective genre. The pages link to content hosted on OFTV and to individual creator subscription pages. The sports page had 198 posts, the comedy page 103 posts, and the podcast page 80 posts at the time of the announcement.

When: The announcement was made on May 7, 2026. The content on the pages predates the formal launch, with the earliest documented post in the attached materials dated April 9, 2026. The OMR Festival, where the announcement was made, took place on May 5 and 6, 2026.

Where: The announcement was made at the Online Marketing Rockstars (OMR) Festival in Hamburg, Germany - one of Europe's largest digital marketing events, which drew more than 67,000 visitors in 2025. The community pages are accessible via onlyfans.com/sports, onlyfans.com/comedy, and onlyfans.com/podcasts, with video content routed through of.tv.

Why: OnlyFans positioned the launch as a means to increase discoverability for creators in non-adult content categories and to demonstrate the platform's genre diversity. The move places OnlyFans more visibly within mainstream digital media and creator economy conversations at a time when podcast advertising, sports content, and comedy content are attracting growing advertiser interest across the industry.