OpenX this week announced the appointment of Todd Parsons as Chief Product Officer (CPO). Parsons joins OpenX from SocialCode where he was responsible for leading product for the business across social, mobile, video and more.
Previously, Parsons worked at Acxiom, leading product for the company’s core $330 million Marketing Services business. Parsons also founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS platform for social media analytics and advertising.
At OpenX, Parsons will be responsible for leading a global product team, and the planning, implementation and go-to-market strategy across the company’s entire portfolio of products including display, mobile app and video. Parsons will also guide product strategy and innovation for emerging categories, including CTV/OTT and audio.
“Programmatic is now the default way to buy and sell advertising in all categories of digital media, and we need to ensure that we are building products that drive value for publishers, app developers and brands across every single channel in advertising,” said John Gentry, president of OpenX. “Todd has spent his career delivering products that help brand marketers navigate the changing media landscape, and his expertise in digital, paired with his deep understanding of marketers’ needs, will play a critical role in shaping the OpenX product pipeline and bringing those products to market.”