Optimizely today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. Optimizely says this is the fifth consecutive year that it has been positioned highest in the Leaders Quadrant. Optimizely acquired Welcome Software in December 2021.
In this quadrant, Gartner rated Content Marketing Platforms (CMPs), software solutions that support the practice of content marketing, like creating, curating and cultivating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through media platforms and social media.
The leader CMPs are Optimizely (Welcome), Seismic, Skyword, Sprinklr
The challenger CMPs are Contently, and Upland Kapost.
The niche CMP is CoSchedule.
The visionary CMP is Sitecore.