Optimizely (Welcome software) named leader in 2022 Magic Quadrant for Content Marketing Platforms
Optimizely today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. Optimizely says this is the fifth consecutive year that it has been positioned highest in the Leaders Quadrant.
![Optimizely (Welcome software) named leader in 2022 Magic Quadrant for Content Marketing Platforms](/content/images/size/w2000/2022/03/Magic-Quadrant-for-Content-Marketing-Platforms-2022.png)
Optimizely today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. Optimizely says this is the fifth consecutive year that it has been positioned highest in the Leaders Quadrant. Optimizely acquired Welcome Software in December 2021.
In this quadrant, Gartner rated Content Marketing Platforms (CMPs), software solutions that support the practice of content marketing, like creating, curating and cultivating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through media platforms and social media.
The leader CMPs are Optimizely (Welcome), Seismic, Skyword, Sprinklr
The challenger CMPs are Contently, and Upland Kapost.
The niche CMP is CoSchedule.
The visionary CMP is Sitecore.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers