Google Business Profile is now a data layer that feeds AI, Maps and Search
Google's April 2026 GBP updates - recurring posts, review moderation, Ask Maps AI - reveal how business profiles now feed search rankings and Gemini results.
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LG and Teads renew CTV HomeScreen exclusivity, adding Italy, Greece, and APAC
Teads and LG Ad Solutions renew exclusive CTV HomeScreen partnership in Europe and APAC, adding Italy, Greece, Cyprus, and new Asian markets via self-serve.
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Google's Liz Reid on who will own search as AI rewires how people query
Google's head of search Liz Reid explains AI Overviews, longer queries, ad monetization, and the future of search in a Bloomberg Odd Lots podcast interview.
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Amazon, Meta, Microsoft, Salesforce and Stripe join UCP Tech Council
Amazon, Meta, Microsoft, Salesforce, and Stripe join the UCP Tech Council today, expanding the open standard for agentic commerce beyond its founding members.
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UK Court of Appeal rewrites consent rules for gambling marketing
The UK Court of Appeal overturned a High Court ruling on GDPR consent for gambling direct marketing, setting a new objective standard for data controllers.
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IAB Italia's AI white paper maps the future of marketing in Italy
IAB Italia published its AI white paper on April 13, covering generative AI, the EU AI Act, targeting, hyper-personalisation and the future of Italian marketing
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Spotify turns 20: how a misheard word in a brainstorm became its global brand
Spotify's name started as a brainstorm mishear. Its distinctive green was deliberate. A look at 20 years of brand, design, and product decisions at the platform.
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xpln.ai and TVision team up to scale CTV attention data across channels
xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning.
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Hearst News picks Magnite for high-impact web and CTV ad formats
Hearst News selects Magnite as preferred deal partner for web exit-intent and CTV pause ads, deepening the relationship with a new SpringServe partnership.
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Google Ads IP exclusions can be gamed. A two-IP bypass nobody blocked
A Madrid-based PPC agency proved in March 2026 that Google Ads IP exclusions can be bypassed using a two-IP harvesting technique, leaving advertisers exposed.
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Google reverses spam report policy: no PII submissions processed
Google now blocks spam report submissions that contain personally identifying information, reversing course after community backlash over its disclosure policy.
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Google Trends Gemini Explore page lands on mobile web
Google has brought its Gemini-powered Trends Explore page to mobile web, giving journalists and marketers real-time AI-assisted search trend research anywhere.
