Google Ads finally collapses enhanced conversions into a single toggle
Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once.
PPC Land
Posts
Previous Posts-
-
Google quietly kills Display and Video support in Performance Planner
Google dropped Display and Video from Performance Planner on March 9, 2026, removing impression share metrics and locking existing plans from view or editing.
-
The CMO is losing control - Empathy Lab's blueprint to fight back
Empathy Lab's Growth OS whitepaper, published March 10, 2026, argues CMOs must orchestrate AI across pricing, media, and commerce or lose control of demand.
-
IAB Polska's SEMbook 2026 maps new rules for search marketing in the age of AI
IAB Polska released SEMbook 2026 on April 9, addressing AI agents, CPC cost spikes, Performance Max, ROAS limits, and OneSearch for Polish search marketers.
-
IAB Europe's 383-question guide finally maps who owes what to whom in ad tech
IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.
-
Judge dismisses newspaper publishers' antitrust case against Google
A D.C. court dismissed the Helena World Chronicle antitrust suit against Google, ruling publishers lacked standing and failed to prove an online news monopoly.
-
Utiq brings telco identity to Snack Media's 110 million sports fans
Utiq integrates deterministic, telco-powered identity across Snack Media's 400-property sports publisher network, covering 110 million monthly users in the UK.
-
Ace Hardware sued for tracking users who opted out of cookies
Three plaintiffs allege Ace Hardware's cookie banner was fake - Google Analytics and Bazaarvoice kept firing even after opt-out, violating federal wiretap law.
-
IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement
IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations.
-
MiQ snaps up Rocket Lab to push AI-powered app growth into new markets
MiQ acquires Rocket Lab on April 7, 2026, integrating mobile app growth capabilities into its Sigma AI system across Latin America and APAC.
-
YouTube Premium Lite rolls out to Belgium, Venezuela, Peru and Guatemala
YouTube Premium Lite expands to Belgium and three Latin American countries, while Indonesia faces new age-based access restrictions under local regulation.
-
System1 adds AI layer to Test Your Ad as creative measurement race heats up
System1 adds AI-assisted summaries and a predictive measurement tool to Test Your Ad, its platform backed by a 100,000-ad emotional norms database.
