Microsoft deprecates public Prebid Cache on April 30, 2026, affecting 60% of configured endpoints as publishers scramble for alternatives to maintain video delivery.
by Luis Rijo
Google unveiled 42 lead gen launches at GML 2026 covering AI bidding, creative tools, measurement upgrades, and new ad formats for search, YouTube, and Maps.
Gracenote's Q2 2026 Data Hub update shows sports now represents 5% of SVOD content, with HBO Max holding 35% of all sports programming across major streamers.
Spotify detailed its rebuilt advertising platform at the 2026 Investor Day, with biddable channels now topping a third of ad revenue and 68% advertiser growth.
Google AdSense expands collapsible anchor ads to desktop and renames the format to dynamic anchors, with automatic activation deadline set for June 20, 2026.
Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests.
Google today launched Ask Advisor at GML 2026, a unified Gemini AI agent spanning Google Ads, Analytics, Merchant Center, and DV360 for marketers globally.
Google opens the WebMCP origin trial in Chrome 149, letting websites expose structured tools to AI agents instead of leaving them to parse pixels and DOMs.
Advertisers warn Google's AI Max routes specific product searches to generic landing pages, fueling frustration before the DSA shutdown set for September 2026.