X's Mentions Boost lets brands pay to amplify unpaid customer praise
Premium Business subscribers get first access to the tool, which boosts reach on posts a brand never wrote, raising fresh transparency questions for marketers.
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Vozinha gains 28.8 million Instagram followers during World Cup
Cape Verde goalkeeper Vozinha jumped from 37,000 to 28.8 million followers in a month. WhatsApp separately logged 29 million messages per second, a new record.
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Google's GCLID explainer shows how one parameter tracks every ad click
A July 16 video breaks down the string's data fields and auto-tagging setup, as offline conversion imports via the Ads API face new limits for new adopters.
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How sellers can spot best and worst performing Amazon ASINs
Impressions, clicks, and orders split into CTR and CVR, separating listing problems from visibility gaps. Business reports can reveal never-advertised winners.
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Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out
Core EBITDA jumped 258% to SEK 458 million, but digital and radio gains barely offset linear TV's fall, leaving marketers watching where ad budgets land next.
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Safari 27 blocks LinkedIn and Bing ad trackers by IP address
Review of WebKit developer beta source code shows Safari 27 cuts connections to Bing and LinkedIn ad servers by IP, before tracking data leaves the browser.
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BfDI fines Vodafone 45 million euros over eSIM and partner fraud gaps
Regulator split the penalty into 15 million and 30 million euros over partner-agency fraud and an eSIM flaw. Will other carriers face similar scrutiny next?
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France flags lock-in risk as OpenAI, Google, Anthropic hold 84% of AI agents
The competition watchdog tested ChatGPT and Gemini shopping answers and found sharply different sources cited, raising portability questions for merchants.
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EU court blocks Google's hosting defense in 750,000 euro gambling case
Reviewing a partner channel's content now defeats neutral hosting claims before Italy's top court, exposing any platform that vets creators for ad revenue.
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Google loses efficiency-test defense as EU court backs 4.1 billion euro fine
Eleven groups intervened in the case, mostly publishers; judges ruled rivals need not match Google's own efficiency, a standard other Big Tech cases may follow.
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Contentsquare links behavioral data to Klaviyo campaigns directly
Ninety-nine billion analyzed sessions now sync directly into Klaviyo's CRM, letting brands trigger recovery and VIP campaigns from live behavior, not exports.
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Netflix ad revenue tracks to $3B as stock drops 8% on Q2 growth slowdown
Pause Ads and live sports inventory open to programmatic DSP buyers this summer for smaller advertisers, even as first-half viewing growth held at 2 percent.
