IP-based CTV targeting fails 3 in 4 times, Adstra study finds
Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year.
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Google updates AdSense's EU ad partner defaults for third time since 2025
July 16's refresh marks the third change to AdSense's default consent list in 14 months, and publishers who skip the setting inherit each shift automatically.
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Apple gives Ads terms 14-day runway to reach non-Apple platforms
New Section 6(a) wording covers websites and platforms Apple does not operate, filed 14 days ahead of the July 28 effective date. No launch has been named.
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Ezoic drops placement ID rule as AI optimization lifts EPMV to 11.3%
A/B tests across 900+ sites from January to July recorded uplift climbing monthly, with some publishers gaining as much as 75 percent in overall site revenue.
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Google Ads bidding overhaul forces CPAs to double, sparking backlash
A campaign converting at 5 dollars can be pulled toward a stated 10 dollar target once budgets shift. Practitioners call the six week notice window too short.
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DocMorris retail media unit grows inside a segment up 80% in Q2
dmr Advertising sits inside a Digital Services line that hit CHF 13.9 million in Q2 2026. The unit launched in 2023 and still has no separate revenue figure.
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Google Finance still runs fake earnings 19 days after spam update
IDACORP ticker page carries a July 12 dars.gov.et byline, a stock never previously flagged. The injection outpaced the fix. How many tickers carry it today?
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Microsoft steers Windows browser choice, study finds
A Mozilla-backed study finds Microsoft still steers Windows users toward Edge, as CTV trust cracks, cookie enforcement tightens, and Chrome adds AI agents.
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Chrome auto browse lets AI agents book travel and fill forms alone
US AI Pro and Ultra subscribers today get auto browse, an agent that books travel and fills forms without supervision, raising fresh attribution questions.
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Browser coalition faces Microsoft over Edge tactics on 1.4 billion PCs
The alliance says Microsoft ignored a June 3 open letter and lists seven design fixes it wants applied worldwide, raising the question of what happens next.
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Magnite earns Japan brand safety seal as TAG loses Google, Trade Desk
Japan's three ad associations run JICDAQ through independent audits from Japan ABC, a model diverging sharply from TAG's shrinking footprint in the US and EU.
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Azerion study finds AI ad voices fool 37% of listeners into thinking human
The 3,000-person UK study found regional AI accents lifted brand recommendation to 33% versus 10% for human voice, a gap most advertisers cannot ignore now.
