Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace
Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies.
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IAB: 43% of CTV buyers doubt where their ads actually ran
Even trusted CTV deals earn full buyer confidence only 57% of the time, IAB finds. Open-exchange trust falls to 33%, pushing sellers toward proof over price.
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Kochava's Q2 bulletin adds 19 partners, drops agency need for testing
Nineteen new networks joined Kochava in Q2 2026, and AIM customers can now schedule incrementality tests without hiring an outside agency or data-science team.
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DoorDash gives Shopify retailers access to 42 million monthly users
Physical-store merchants sync inventory automatically and skip catalog uploads through the new channel, with international expansion planned in coming months.
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Oprah Podcast moves to twice-weekly episodes on Prime Video today
Ryan Holiday and Dr. Siddhartha Mukherjee join the new season. The show now airs on a platform whose ad-supported audience hit 315 million viewers in Q4 2025.
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EDPB forces Belgian regulator to reconsider dismissed noyb cookie case
Austria's objection overturned a dismissal built on abuse-of-law claims. The ruling covers one Complaint but reopens questions for dozens of similar cases.
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Google gives Demand Gen advertisers until August 17 to fix bid targets
Budget-limited Demand Gen line items on Target CPA, ROAS or CPC face cost swings from August 17 without an updated target set beforehand, Google's notice warns.
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Next Net and Sundial pair four media brands with NVIDIA for AI content pay
SAIL lets AI systems retrieve ESSENCE, Refinery29, AFROPUNK and Beautycon content under paid, attributed terms, not scraping. Financial terms are undisclosed.
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Opera gains 48% mobile growth in UK and US, outpacing Android
iOS growth hit 93% in the UK for Opera versus 50% on Android, its widest platform gap in any market this quarter. Will that pace hold once EU tailwinds fade?
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Raptive rolls out Apex after publishers lost 60% of search traffic
New enterprise offering pairs ad tech with dedicated staffing for large media companies. Raptive cites a 20% RPM lift for switchers, unverified for Apex itself.
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Microsoft blocks browser choice for 1.4 billion Windows users, study finds
New testing across four countries finds that Copilot and Windows Backup now override rival browser defaults too, a pattern researchers first flagged in 2024.
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OpenAI blocks ChatGPT ad audiences under 25,000 matched users
Files fail without valid UTF-8 encoding, and processing takes 20 to 30 minutes before an audience becomes usable, OpenAI documentation for ChatGPT Ads shows.
