Latest Articles
9415 Articles
AI-driven tool combines media quality controls with performance optimization for proprietary video platforms.
by Luis RijoNew feature enables cross-platform ad tracking and reconciliation for advertising ecosystem.
by Luis Rijo
Snapchat introduces Lens+ on June 11, expanding its subscription service with exclusive AI video lenses and creator content.
by Luis RijoPlatform connects TV ad exposures to sales lift using 18 billion annual transactions
by Luis RijoMajor streaming partners join advertising technology platform to strengthen programmatic ecosystem reach.
by Luis RijoFour days ago, advertising technology firm Taboola unveiled DeeperDive, targeting AI search threats to publisher revenue.
by Luis RijoGerman marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.
by Luis RijoDoubleVerify announces collaboration with rideshare platform to enhance transparency for North American advertisers.
by Luis RijoAI-driven tool combines media quality controls with performance optimization for proprietary video platforms.
by Luis Rijo
Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.
Google updated AI Mode in Chrome on April 16, 2026, to open publisher links side-by-side instead of replacing the AI interface, changing how users navigate.
Fastly Ad Tag Gateway launched April 8 with Google, routing tags through first-party domains and claiming 14% signal uplift for advertisers on Fastly's CDN.
Google splits Analytics-Ads consent controls: Signals loses ad data authority June 15, 2026, making ad_storage the sole governing parameter for linked accounts.
Amazon Ads delays payment overhaul to August 1 after advertiser feedback, offering account balance deductions, Pay by Invoice, and five months of click credits.
Google today announced Dynamic Search Ads will automatically upgrade to AI Max for Search campaigns in September 2026, retiring a format that has defined search automation for years.
Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.
Google today named back button hijacking an explicit spam violation, with enforcement beginning June 15, 2026 - two months after today's policy announcement.
AI-driven tool combines media quality controls with performance optimization for proprietary video platforms.
by Luis RijoNew feature enables cross-platform ad tracking and reconciliation for advertising ecosystem.
by Luis Rijo
Snapchat introduces Lens+ on June 11, expanding its subscription service with exclusive AI video lenses and creator content.
by Luis RijoPlatform connects TV ad exposures to sales lift using 18 billion annual transactions
by Luis RijoMajor streaming partners join advertising technology platform to strengthen programmatic ecosystem reach.
by Luis RijoFour days ago, advertising technology firm Taboola unveiled DeeperDive, targeting AI search threats to publisher revenue.
by Luis RijoGerman marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.
by Luis RijoDoubleVerify announces collaboration with rideshare platform to enhance transparency for North American advertisers.
by Luis Rijo