Big Tech pocketed $150bn in Q1 ads - and AI is changing who wins
Meta, Alphabet, Amazon, and Microsoft collectively surpassed $150bn in Q1 2026 ad revenue as AI reshapes search, the open web, and programmatic ad buying now.
PPC Land
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Consent is the missing piece in most first-party data strategies, IAB warns
IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities.
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Vistar Media's DOOH playbook for back-to-school season's $85B opportunity
Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July.
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Google Data Manager API v1.6 adds store sales and expands Analytics events
Google's Data Manager API v1.6 adds store sales ingestion to Google Ads and expands Analytics event support across web and app data streams - released May 7.
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Beauty creator Magdalene Janet shares how she sells on YouTube Shopping
A beauty creator with eight years on YouTube explains how product tagging, timestamps, and holiday planning drive affiliate sales through YouTube Shopping.
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Teads Q1 2026: CTV surges 50% but revenue falls 7% as integration pain lingers
Teads Q1 2026 earnings: CTV revenue surges over 50% year over year as total revenue falls 7%, Ex-TAC gross profit rises 5%, and cash ends at under $99 million.
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OnlyFans opens sports, comedy and podcast pages at OMR Hamburg 2026
OnlyFans CEO Keily Blair launched dedicated pages for sports, comedy, and podcasts on May 7, 2026, at OMR Hamburg, spotlighting over 285 professional athletes.
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StackAdapt joins ChatGPT ad pilot - what it means for programmatic
StackAdapt joined ChatGPT as a technology partner on May 5, 2026, giving advertisers programmatic access to conversational AI placements for the first time.
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LinkedIn overhauls event ads with off-platform targeting and lead gen forms
LinkedIn on April 28 added off-platform Event Ads, lead gen forms, event clipping, and full-funnel measurement tools to Campaign Manager for B2B marketers.
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AppLovin's $1.84B Q1 beats guidance as Axon platform opens to all in June
AppLovin posted Q1 2026 revenue of $1.84 billion, up 59% year-over-year, with net income doubling and the Axon platform set for a public launch in June 2026.
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Google Ads reps accused of violating CAN-SPAM with no opt-out emails
Google sales reps send unsolicited commercial emails to advertisers without a CAN-SPAM-compliant opt-out, a specialist publicly alleges on LinkedIn in 2026.
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LinkedIn Ads Agency Certification sets a new standard for B2B agencies
LinkedIn this month launched a global agency certification requiring Business Manager, invoicing, and Marketing Academy completions to validate B2B ads expertise.
