Magnite posts first quarter profit as CTV crosses 50% of revenue
Magnite earned $4.4M net income in Q1 2026 as CTV crossed 51% of contribution ex-TAC for first time, with 30% year-over-year growth in streaming advertising.
PPC Land
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DV360 gets partial SDF uploads - fewer columns, faster changes
Google launched Partial SDF Upload for Display & Video 360, letting advertisers update line items with far fewer than the standard 120-plus columns required.
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Chrome on Android now lets users share approximate location with websites
Chrome for Android adds approximate location sharing, giving users a middle-ground privacy option between full location access and denial for website requests.
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JCDecaux Q1 2026: programmatic DOOH hits 10.5% of digital as Middle East bites
JCDecaux Q1 2026 revenue rose 2.6% to 880.6 million euros as programmatic DOOH grew 27.2%, reaching 10.5% of digital revenue despite Middle East headwinds.
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Alexa+ lands on Bose speakers as a free Prime perk - what changes for users
Amazon brought Alexa+ to Bose speakers on May 5, expanding its AI assistant beyond Echo devices and offering the feature free for Prime members in the U.S.
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UID2 oversight gaps: CTV publisher's broken tokens went undetected for months
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
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GPC could cut EU consent banners - but law must catch up first
A May 2026 study finds Global Privacy Control can partly reduce EU cookie consent banners, but regulators must first clarify how the GPC signal maps to GDPR.
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Trade Desk beat Q1 estimates. Wall Street downgraded it anyway
The Trade Desk posted $689 million in Q1 2026 revenue on May 7, beating estimates but missing Q2 guidance and triggering a William Blair downgrade on Friday.
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Urban VPN's in-house LinkX protocol promises 5x faster speeds
Urban VPN's in-house WireGuard protocol Urban LinkX claims 5x faster connections in lab tests while Protocol Control lets users switch VPN protocols in-app.
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Rakuten and impact.com unite affiliate tech, data, and services in new deal
Rakuten and impact.com on April 28 merged affiliate tech, shopper data and managed services in one performance marketing ecosystem via a new strategic alliance.
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Stater Bros. taps ISM for programmatic audio across 165 California stores
Stater Bros. partners with In-Store Marketplace and Mood Media to launch programmatic audio across 165 stores, with digital screens planned for later in 2026.
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Spain's CTV market hits 95% penetration - but ads still face a trust gap
IAB Spain's 2026 CTV study finds 34.3 million users, 175 million euros in ad spend, and measurement gaps that are still slowing advertiser confidence in Spain.
