Pixalate earns MRC accreditation for multiple Connected TV/OTT, SSAI measurement metrics
Pixalate this week announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.
Pixalate says server-side-ad-insertion is one of the largest risk factors to OTT/CTV advertising, threatening millions in ad spend each year. Pixalate’s accreditation for SSAI measurement metrics spans desktop, mobile web, mobile app, and OTT/CTV environments.
Pixalate’s current OTT/CTV MRC accreditations
- SSAI Measurement Metrics
- OTT/CTV Display Tracked Ads/Impressions
- OTT/CTV Display SIVT Detection & Filtration
- OTT/CTV Video Impressions
- OTT/CTV Video SIVT Detection & Filtration
Pixalate’s MRC Accredited SSAI Measurement Metrics
- Gross SSAI Tracked Ads
- SSAI Tracked Ads
- Net SSAI Tracked Ads
- Gross SSAI Tracked Ads %
- SSAI Tracked Ads %
- Net SSAI Tracked Ads %
- Gross SSAI Transparent Tracked Ads
- SSAI Transparent Tracked Ads
- Net SSAI Transparent Tracked Ads
- Gross SSAI Transparent Tracked Ads %
- SSAI Transparent Tracked Ads %
- Net SSAI Transparent Tracked Ads
“Pixalate is excited to continue innovating in OTT measurement and invalid traffic prevention to protect buyers and sellers from attacks in this critical ecosystem,” said Jalal Nasir, CEO of Pixalate. “We are proud to earn additional MRC accreditations to meet the rising requirements set by brands and platforms concerned about protecting their reputation from ad fraud and other threats.”
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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