Pixalate receives the MRC accreditation for sophisticated invalid traffic (SIVT)

Pixalate this week  announced it has received the accreditation from the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) detection and filtration, for display and video advertising across desktop and mobile web, mobile in-app, and over-the-top (OTT) / connected TV (CTV) environments.

This month, Pixalate also announced the accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.

“Pixalate’s MRC accreditation once again speaks to its role as an industry leader in helping marketers to protect their ad investments,” stated George W. Ivie, Executive Director and CEO of the MRC. “In addition to Pixalate’s capabilities to detect and filter invalid traffic, inclusive of SIVT, spanning across digital platforms, Pixalate also is to be applauded for achieving MRC-accredited status for a range of new SSAI Tracked Ads metrics.”

Pixalate MRC accreditations

OTT/CTV

  • Video Impressions
  • Video SIVT Detection & Filtration
  • Display Tracked Ads/Impressions
  • Display SIVT Detection & Filtration
  • SSAI Measurement Metrics

Mobile App

  • Display Tracked Ads/Impressions
  • Display Viewability
  • Display SIVT Detection & Filtration
  • Video Impressions
  • Video SIVT Detection & Filtration
  • SSAI Measurement Metrics

Mobile Web

  • Display Tracked Ads/Impressions
  • Display Viewability
  • Display SIVT Detection & Filtration
  • Video Impressions
  • Video SIVT Detection & Filtration
  • SSAI Measurement Metrics

Desktop

  • Display Tracked Ads/Impressions
  • Display Viewability
  • Display SIVT Detection & Filtration
  • Video Impressions
  • Video SIVT Detection & Filtration
  • SSAI Measurement Metrics