Placed this month launched a new interface for attribution reporting. Placed says the effort represents months of collaboration between Placed and its partners to provide a better view into the role of foot traffic in advertising campaigns.
“We believe that self-service and the accelerated adoption of location-based attribution go hand in hand. The redesign of Placed Attribution will empower our clients to take full advantage of our industry-leading digital, TV, and out-of-home reporting data.”
David Shim, Founder, and CEO at Placed
The new tool has interactive visualizations and dynamic datasets that put users in control of the experience. Users can also explore campaign results from any device.