Reddit Ads updates pixels introducing event metadata, custom events, and advanced matching

Reddit Ads this month updated Reddit pixel enabling advertisers to pass more detailed event data to Reddit, to get back a complete picture of the conversion performance and return on ad spend (ROAS).

Currently, the Event Metadata supports USD and EUR, but the Ads Dashboard only reports in USD.

Reddit has launched a beta, where advertisers can make their own custom events, with Custom Events.

In the update, Reddit Ads introduced Advanced Matching, where advertisers can pass user identifiers like email address, idfa, aaid, or external ids. Reddit is encouraging advertisers to send as many data signals as possible to maximize conversion tracking and performance.