By Luís Daniel Rijo — Sep 22, 2019

Streaming TV viewers can surpass traditional pay TV viewers in five years, Roku study predicts

Roku this month released a study predicting that streaming TV viewers can surpass traditional pay TV viewers in five years.

The Roku study points the reasons driving the acceleration of streaming:

Viewers are becoming more aware of and adopting streaming services that include network and live programming.
Viewers enjoy the entertainment and original productions available through streaming from HBO, Netflix and others.
Viewers watch video ads in exchange for access to free entertainment.
Streaming is easy and enjoyable for all ages.

Two-thirds of all cord cutters surveyed by Roku say they wished they would have cut the cord sooner. Of current Pay TV subscribers, 34% say they plan to switch to a cheaper option in the next six months.

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