Streaming TV viewers can surpass traditional pay TV viewers in five years, Roku study predicts

Roku this month released a study predicting that streaming TV viewers can surpass traditional pay TV viewers in five years.

The Roku study points the reasons driving the acceleration of streaming:

  • Viewers are becoming more aware of and adopting streaming services that include network and live programming.
  • Viewers enjoy the entertainment and original productions available through streaming from HBO, Netflix and others.
  • Viewers watch video ads in exchange for access to free entertainment.
  • Streaming is easy and enjoyable for all ages.

Two-thirds of all cord cutters surveyed by Roku say they wished they would have cut the cord sooner. Of current Pay TV subscribers, 34% say they plan to switch to a cheaper option in the next six months.



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