Switch Media this week announced the acquisition of Mediasmiths, a Swedish based media systems integration consultancy, as part of its growth plans for the European market. With this acquisition, Switch Media is now active in Australia, New Zealand, India, United States, Africa, Europe, and Asia.
Switch Media says the merger will deliver comprehensive solutions, from consultation through to delivery and ongoing services for broadcasters and content owners throughout Europe.
Mediasmiths AB was formed in 2011 as a wholly owned subsidiary of Mediasmiths International before becoming independently owned after a management buyout in 2014.
According to Switch Media, Mediasmiths has built a client list of major broadcasters, content owners and service providers, as a result of its expertise in media workflows, integrating broadcast systems, bespoke software development and its advancement in using artificial intelligence and machine learning to deliver innovative media services.
“It makes sense for us to have a strong presence in Europe as part of the wider global expansion plans that we have embarked on in recent times and Mediasmiths presents an ideal way for us to grow. Through their contribution in defining and implementing the cloud architecture for our server-side ad insertion solution, AdEase, it was apparent that the expertise at Mediasmiths was complementary to Switch Media and that we shared similar team values of integrity and innovation. It was clear that integrating the two companies presented greater growth prospects and would also deliver significant benefits to the customers of both.”Mark Johns, CEO of Switch Media