The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google launched an opt-out for personalized ads on partner sites, but researchers say it was rushed under a settlement deadline and lacks full integration.
Google announces journey-aware bidding, Smart Bidding Exploration for Shopping and Performance Max, and demand-led budget pacing ahead of Marketing Live 2026.
Firefox IndexedDB flaw let websites fingerprint users in private sessions and through Tor New Identity resets - patched April 21 in Firefox 150 and ESR 140.10.
Firefox IndexedDB flaw let websites fingerprint users in private sessions and through Tor New Identity resets - patched April 21 in Firefox 150 and ESR 140.10.
Google launched an opt-out for personalized ads on partner sites, but researchers say it was rushed under a settlement deadline and lacks full integration.
Google announces journey-aware bidding, Smart Bidding Exploration for Shopping and Performance Max, and demand-led budget pacing ahead of Marketing Live 2026.
A community Google Tag Manager template for the OpenAI Ads Measurement Pixel removes the need for custom HTML to track ChatGPT ads conversions on websites.
After losing its DSP, Microsoft Monetize bets on LinkedIn's billion-member professional data to stay relevant inside Amazon DSP's fast-growing CTV ecosystem.
A small business coalition heads to Capitol Hill May 12-13, backed by polling showing 94% of voters say digital tools are vital for small business survival.
A class action accusing Perplexity of routing AI chat data to Meta and Google was voluntarily dismissed on May 1, 2026, leaving core privacy claims unresolved.
Lunio's real-time affiliate fraud detection targets the $2.8B in US click fraud losses recorded in 2025, screening every click and conversion before payouts.
