The user agent strings every SEO and site owner needs right now
A technical reference for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, and Bingbot - the exact user agent strings shaping how AI crawls the web in 2026.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
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Amazon's $48 billion India bet: what the numbers actually mean
Amazon today commits $48 billion to India by 2030, adding $13 billion for AWS data centers in Mumbai and Hyderabad, with custom AI chips and 100+ delivery stations.
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AI takes control, identity cracks, and Google closes the spam loop
Brand automation without consent, the LiveRamp succession race, Amazon's expanding commerce data reach, the Google June spam update, and the first autonomous AI ad buy all converged in the final 48 hours of Cannes Lions week.
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Most back-to-school ad spend lands too late, Adlook data shows
Adlook's 2026 guide shows 47% of back-to-school purchases are gifts and 67% of families start shopping in July - weeks before most brands activate campaigns.
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One in four consumers canceled over AI data - 52% will pay 7% more for trust
Usercentrics surveyed 11,000 consumers in March 2026 across seven markets. AI data concerns are driving cancellations and degrading ad platform signals globally.
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IAB Europe at Cannes 2026: AI, retail media, and the human glue
IAB Europe's Cannes Lions 2026 sessions mapped AI adoption gaps, CTV measurement progress, and retail media's next phase across five days on the Croisette.
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Almedia opens London office to hire data talent alongside OpenAI and Anthropic
Almedia, ranked Europe's third fastest-growing company, opened a London office at King's Cross today to recruit data scientists and machine learning engineers.
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Meta, Amazon, LiveRamp: brand control cracks open at Cannes Lions 2026
Meta's auto-enrollment row, Amazon's iHeart streaming deal, the Publicis-LiveRamp identity fallout, and a swift Google spam update close Cannes Lions 2026.
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91% of anti-fraud leaders want data sharing, yet signals stay stuck in silos
A RUSI study of 37 platforms finds 91% of anti-fraud leaders back cross-border sharing while most remain domestic silos. GSE 2.7.0 launches with 1.2B signals.
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Palantir and Zeta Global bet $100M on Athena to rebuild marketing infrastructure
Zeta Global rearchitects its Data Cloud on Palantir Foundry to connect operational and customer intelligence, targeting over $100M in annual revenue at scale.
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IRS forces Americans to use ID.me: what the policy actually says
The IRS now requires ID.me for all online account access, pairing biometric face scans with Social Security numbers and government-issued IDs for US taxpayers.
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Google Finance exits beta with portfolios, AI tasks, and an Android app
Google Finance exits beta globally with investment portfolios, scheduled AI briefings, and a new Android app featuring real-time data and AI research tools.
