Meta drops polling for webhooks as ads endpoint gains 88 notifications
Rate limits, not new features, drove the change. Five standalone webhooks plus one unified endpoint now push ad status data, and polling still works for now.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Nexxen gains Acxiom household data as signal loss forces new targeting mix
Omnicom-owned Acxiom feeds interest, purchase and household insights into Nexxen Discovery, a second DSP outlet in six weeks. Does breadth beat neutrality?
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Wrong data made a profitable campaign look like a loss
Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor.
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Google loses DMCA bid to treat search scraping like DVD piracy
Judge dismissed both counts against SerpApi on July 20, finding SearchGuard guards ad revenue, not copyright. Google gets 21 days to refile a narrowed claim.
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Jamloop measures 3,224 incremental subscriptions at 365% ROAS on CTV
Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land.
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VAB adds 3 vendors to measurement directory as TV self-grading collapses
Refreshed guide now catalogs 20 vendors including datafuelX and VideoAmp, arriving as Nielsen's currency monopoly and TV's self-grading model both fracture.
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Brussels sets AI labeling rules as data errors quietly drain ad budgets
The EU set a 200-token watermark line and 3% turnover penalty before the August 2 deadline, as new studies show measurement errors, not thin data, kill returns.
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LiveRamp study: identity errors cut campaign ROI 70%, killing profit
Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings.
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Google forces Android apps to manage Wi-Fi and Bluetooth radios themselves
Peer-to-peer connections will no longer switch Wi-Fi and Bluetooth on for users. The change lands in late 2026, shifting the compliance burden to developers.
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GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it.
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Brand recognition sways just 7% of B2B AI buyers, Semrush finds
Precise use-case fit, not name recognition, is what buyers notice inside AI answers. Semrush surveyed 519 US professionals; 84% use AI on $1,000-plus deals.
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CIMM report: bad kids data wastes $590,000 of every $1M ad campaign
Presence-of-children data proves correct just 42% of the time, and ten companies back a new cross-industry taskforce as linear TV drops to 6% of kids video time.
