The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Rakuten and impact.com on April 28 merged affiliate tech, shopper data and managed services in one performance marketing ecosystem via a new strategic alliance.
A May 2026 study finds Global Privacy Control can partly reduce EU cookie consent banners, but regulators must first clarify how the GPC signal maps to GDPR.
A May 2026 study finds Global Privacy Control can partly reduce EU cookie consent banners, but regulators must first clarify how the GPC signal maps to GDPR.
Rakuten and impact.com on April 28 merged affiliate tech, shopper data and managed services in one performance marketing ecosystem via a new strategic alliance.
Inspired Taste surveyed 2,008 Americans: home cooks are 300% more likely to use food blogs than AI for recipes, and 125% more likely to reach for a cookbook.
Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon.
DSP concentration hits 85%, Google moves UCP checkout into main Search, Yango faces a 100M euro GDPR fine, and vibe-coded apps spill ad data this week.
Dutch DPA fines Yango parent MLU 100 million euros for transferring Finnish and Norwegian driver and passenger data to Russia without adequate GDPR safeguards.
Researchers found 5,000+ AI-built apps from Lovable, Replit, Base44 and Netlify exposing medical records, ad strategies and customer data to the open web.
