Harvard finds better surveys still cannot cut 23% flip rate
A 59-survey Harvard analysis finds priming reduction and stricter filters barely move the 23% swing rate, leaving panel-based brand lift research exposed.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Italy's AGCM probes Apple over blocked iCloud rivals on iOS, iPadOS
The June 9 order targets full-device backup APIs that Apple withholds from rival cloud providers on iPhone and iPad, with a final ruling due by March 2027.
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WebKit ships Safari MCP server with 17 tools for AI debugging agents
The server runs locally, sends no data to Apple, and connects to Claude, Codex, or any MCP client. Developers get it now via Safari Technology Preview 247.
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Google Play developers face 25 percent fee under new structure
Existing installs pay 25% on non-recurring purchases from June 30, while new installs pay 20%, prompting developers to weigh new program tradeoffs carefully.
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Europe locks in Google's 4.1 billion Android fine as the click economy shifts
The EU makes Google's 4.1 billion euro Android fine final, as a randomized study measures AI Overviews cutting publisher clicks 39.8 percent across search.
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Google loses 4.1 billion Android fine as EU court dismisses appeal
Alphabet stays jointly liable for 1.52 billion euros. The ruling ends eight years of EU litigation and reinforces enforcement against Android search defaults.
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Utiq names Harmer CEO as founding chief Bresseel exits
Bresseel steps down as Utiq's CEO on July 1, 2026, after recruiting the founders behind the telco-backed identifier now reaching 70 million European users.
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Alibaba's Bid2X beats nine auto-bidding models and lifts sales 4.65% on Taobao
Alibaba researchers tested Bid2X on 132M trajectories from eight datasets. Presented at KDD 2025, it beats nine baselines and lifts production ROI by 2.44%.
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EU kills cookie consent fix, Meta hides brand control, AI buys ads alone
The EU Council stripped Article 88b on June 18. Meta auto-enrolled brands without consent. An autonomous AI ad buy happened in Prague. Who controls what now.
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EU Council drops cookie signal after Google lobbying - EUR 40-50 bn at stake
Council's 18 June position removes Article 88b, blocking automated consent for 450 million EU users. Now the European Parliament vote is the only path forward.
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Culture Hive and Subjective drop static CTV setup for agentic cultural scoring
Culture Hive CRS scores cultural fit per CTV impression before the bid. Buyers access it through Index Marketplaces with no manual segment building needed.
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Google kills 3 enhanced conversion methods, replaces all with single toggle
Starting June 2026, enhanced conversions for web and leads merge into one on/off setting. Legacy API uploads blocked from June 15, affecting developer tokens.
