The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
A San Francisco court on March 3 entered a final $50 million judgment against Meta over Facebook user data shared with third-party developers, imposing sweeping new compliance obligations lasting three years.
Google published a new web crawling overview on March 3, 2026, detailing how Googlebot discovers, renders, and manages site access across 30+ years of web indexing.
Google published a new web crawling overview on March 3, 2026, detailing how Googlebot discovers, renders, and manages site access across 30+ years of web indexing.
A San Francisco court on March 3 entered a final $50 million judgment against Meta over Facebook user data shared with third-party developers, imposing sweeping new compliance obligations lasting three years.
Sallie launches Backpack Media on March 4, 2026, a first-to-market education media network targeting Gen Z, Gen Alpha, and families across owned properties, open web, and CTV.
France's Conseil d'État upheld Criteo's €40M GDPR fine on March 4, 2026, covering 370M identifiers. Legal experts question the court's evidentiary reasoning on personal data.
Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.
NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams.
CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps.
