The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Cloudflare launches Robotcop to enforce robots.txt policies against AI crawlers
Meta introduces new search and analytics features to Threads API platform
Internet traffic surges 17% in 2024 as global digital transformation accelerates
Apple plans retail expansion in Saudi Arabia with online store launch in 2025
Omnicom to acquire Interpublic for $13.3 billion in advertising industry transformation
Ahrefs expands into web analytics market with new feature across all plan tiers
Omnicom and IPG merger talks signal major advertising industry consolidation
Cloudflare expands domain transfer support to include premium domains
Understanding demand curves: Key tool for effective marketing strategies
Marketing strategy comparison reveals cost-efficiency patterns across ATL, BTL methods
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