Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Microsoft Clarity highlights five analytics strategies for Black Friday

Real-time monitoring, heatmaps, funnel tracking, segmentation, and campaign comparison features address e-commerce challenges during peak shopping period.

Data

IAS earns MRC accreditation for third-party Amazon DSP measurement

Integral Ad Science receives Media Rating Council certification for server-to-server measurement of Amazon DSP impressions, viewability, and invalid traffic metrics.

Data

Apple launches Digital ID using U.S. passports for airport verification

Apple on November 12, 2025 introduced Digital ID functionality that allows users to create identification credentials in Apple Wallet using U.S. passport information for TSA checkpoint verification at airports.

Data

Similarweb posts eighth straight positive cash flow quarter in Q3

Digital intelligence company reports $71.8M revenue with 11% growth, 6,127 customers, and $268M in remaining performance obligations as GenAI products gain traction.

Data

German court permits telecoms to share customer data with SCHUFA for fraud

Federal Court of Justice rules telecommunications companies can transmit positive customer data to SCHUFA credit bureau under GDPR fraud prevention provisions.

Data

IAB Tech Lab opens agentic framework and on-device AI for publishers

IAB Tech Lab releases Agentic RTB Framework v1.0 for public comment on November 12 while Verve emphasizes on-device cohort modeling as privacy-compliant solution.

Data

Amazon rebrands Project Kuiper as Amazon Leo for satellite internet service

Amazon announced November 13 its Project Kuiper satellite network will now be called Amazon Leo, with 150+ satellites in orbit and customer deployments beginning.

Data

Apple tightens App Store age controls and data sharing disclosure

Apple updated App Store review guidelines on November 13 with new content restrictions, age verification requirements, and enhanced privacy disclosure obligations for developers.

Data

IAB Tech Lab opens agentic RTB framework for container-based advertising

IAB Tech Lab releases Agentic RTB Framework version 1.0 for public comment, standardizing containerized agent deployment in real-time programmatic advertising.

Data

WhatsApp enables third-party messaging in Europe under DMA compliance

WhatsApp launches interoperable messaging with BirdyChat and Haiket in Europe, allowing cross-platform chats while maintaining end-to-end encryption under DMA requirements.

Data

PayPal fails to compel arbitration in Honey affiliate commission lawsuit

Federal court denies PayPal's arbitration motion in class action over Honey browser extension's affiliate commission practices on November 7, 2025.

Data

Apple mini apps program breaks commission model with embedded distribution

Apple's Mini Apps Partner Program introduces 85% revenue share and embedded distribution, fundamentally differing from standard 30% App Store commission structure, according to entrepreneur Greg Isenberg.

Data

India launches comprehensive data protection rules with consent managers

India's Ministry of Electronics published Digital Personal Data Protection Rules 2025 on November 13, establishing consent frameworks and compliance timelines.

Data

Firefox cuts fingerprinting trackability in half with new protections

Mozilla Firefox 145 introduces comprehensive anti-fingerprinting defenses that reduce user trackability by 50% across private browsing sessions.

Data

Europe proposes machine-readable consent signals for GDPR compliance

European Commission amendments would require websites and apps to recognize browser-based consent preferences after six-month transition period, except news media.

Data

Google DeepMind develops efficient document ranking method through attention optimization

Google DeepMind researchers introduce BlockRank, reducing computational costs for large language model document ranking by 4.7 times through structured sparse attention.

Data

Google and Meta sue California over social media age restrictions law

Google, YouTube and Meta filed separate lawsuits November 13 challenging California Senate Bill 976 provisions restricting personalized feeds for minors.

Data

This week: Amazon unleashes advertising infrastructure overhaul

Amazon debuts unified Campaign Manager, AI agents, and expanded analytics at unBoxed 2025 while Google rolls out measurement improvements and IAB Tech Lab introduces agentic standards.

AI

InfoSum launches Beacons for cross-cloud data collaboration

InfoSum introduces Beacons on November 12, enabling AI-ready data collaboration across AWS, Google Cloud, and Azure with vector-based matching and real-time insights.

Data

Usercentrics reaches €100M ARR milestone in consent management

Consent management platform Usercentrics processes 7 billion consents monthly across 2 million websites as privacy regulations protect 82% of global population.

Data

California approves regulations for data broker deletion platform

California Privacy Protection Agency finalizes Delete Act regulations requiring data brokers to process consumer deletion requests through centralized platform starting August 2026.

Data

Google lowers incrementality testing threshold to $5,000 for advertisers

Google reduces minimum spend for incrementality experiments from $100,000 to $5,000 on November 11, improving statistical models and reporting speed for advertisers.

AI

Google launches Ads and Analytics Advisors for all English accounts

Google rolls out AI-powered Ads Advisor and Analytics Advisor to all English-language accounts in December 2025, bringing Gemini-based campaign optimization to advertisers.

Data

Vodafone withdraws from public internet exchanges in Germany

Vodafone exits public peering at DE-CIX and other neutral internet exchange points, shifting to volume-based pricing model through Berlin provider.

Data

Amazon adds Brand Store page views metric for Sponsored Brands

Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15.