Microsoft's Xandr acquisition is all about connecting data with ad inventory
After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.
Topic
Data
A collection of 99 issues
Microsoft And Google release all IP Addresses from crawlers
Microsoft and Google this month released the IP Ranges used by bots that crawl the web.
DoubleVerify to acquire Meetrics
DoubleVerify this week announced it has entered into an agreement to acquire Meetrics GmbH, an European company doing ad verification, including viewability, audience verification, ad fraud detection, and brand safety monitoring.
IAB Europe to audit vendors registered in the Transparency & Consent Framework
IAB Europe this week launched a TCF Vendor Compliance Programme. IAB Europe says the programme has the aim to identify and enforce against instances of non-compliant Vendor implementations.
Adzooma launches a Business Score, rating businesses in digital marketing
Adzooma yesterday relaunched their platform, introducing a Business Score rating businesses in digital marketing, including PPC, SEO, and Web Metrics.
UK’s Age-Appropriate Design Code to come into force on 2 September 2021
The Age-Appropriate Design Code (AADC) is coming into force on 2 September, in the UK.
First European publisher hit with a GDPR fine over dropping cookies without consent
Last month, CNIL, the French data protection watchdog, fined Le Figaro, a French publisher, €50,000, for dropping cookies without user consent.
Facebook investing in new ad measurement solutions
Facebook today announced it will launch a Private Lift Measurement broadly to advertisers next year. Facebook is also investing in on-device learning, a technology that processes data locally.
Integral Ad Science buys Publica
Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.
Comscore integrates YouTube and YouTube TV measurement
Comscore yesterday announced it is incorporating YouTube and YouTube TV measurement into its cross-platform measurement service, Comscore Campaign Ratings.