Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jan 17, 2026 Impact.com just kicked Honey off its network for hiding cookie theft

Impact.com CEO letter announcing Honey suspension for attribution violations

Impact.com suspended Honey from its affiliate network today following investigation into standdown violations that concealed attribution manipulation from testers.

by Luis Rijo

Data - Jan 16, 2026 France's privacy watchdog just changed how cookies work across your devices

CNIL server with French flag managing cookie consent across multiple devices with privacy shield

CNIL publishes final recommendations on cross-device consent for cookies and trackers, establishing new requirements for authenticated environments.

by Luis Rijo

Data - Jan 15, 2026 Cross-media measurement study targets European standards fragmentation

CIMM and WFA logos announcing European cross-media measurement strategic review initiative

The Coalition for Innovative Media Measurement and WFA today launched a strategic review examining competing approaches across Europe as advertisers demand unified metrics.

by Luis Rijo

Retail - Jan 14, 2026 Amazon tightens view attribution as ROAS reporting splits

Amazon attribution notification showing enhanced model for view-based campaigns starting January 1

Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics.

by Luis Rijo

Data - Jan 14, 2026 AudienceProject maps your streaming wars

AudienceProject reveals Q1 2026 roadmap featuring Disney+ direct integration, Trade Desk partnership, Poland expansion, and AI-enhanced measurement platform updates.

by Luis Rijo

Search - Jan 14, 2026 Google Trends now uses Gemini to suggest search terms

Google Trends adds Gemini AI for automated search term discovery and trend comparison analysis

Google integrates Gemini AI into Trends Explorer on January 14, 2026, automating search term suggestions and comparison analysis for journalists and marketers.

by Luis Rijo

Data - Jan 12, 2026 Apple services shattered records in 2025

Apple's services division reached unprecedented heights in 2025 with 850 million weekly App Store users and Apple Pay blocking over $1 billion in fraud.

by Luis Rijo

Data - Jan 12, 2026 Honey loses access to 2,000 clients after Rakuten network termination

Rakuten Advertising email notifying merchants of Honey's network termination, effective immediately.

Honey browser extension terminated from Rakuten Advertising affiliate network on January 12, 2026, losing access to major retail partners including Walmart.

by Luis Rijo

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