Ad tech repriced everything this week except the thing doing the counting
Ad tech's week in numbers: AI Max carries 72% more invalid traffic, The Trade Desk falls 22%, Comscore cuts $25 million and Perplexity blocks Time's agent ads.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
-
-
Campaign Manager 360 API adds 60-second synchronous report queries
Developers can skip preconfigured Report resources and pull JSON directly. Floodlight activities separately gain 14 categories, now mandatory for attribution.
-
Ledisa faces $5m class action over GLP-1 patches with no GLP-1
Suit filed August 13 in California's Eastern District says the patches were relabelled Berberine. Doctors cite molecule size. Does a rename cure the claims?
-
Mars faces class action over quinoa listed under 2% on Seeds of Change pack
Complaint puts damages above $5m and covers a nationwide class of buyers, filed August 12 in San Diego. Front-of-pack ingredient order now faces a jury test.
-
Norway forces SATS to let gym members object to check-in photos
Twenty-six complaints from Finnish and Norwegian members pushed Datatilsynet to act. SATS has until September 11, 2026 to rewrite its member photo notices.
-
New Google Analytics report shows which non-Google campaigns lack cost data
Coverage rate and a three-value join status reach media buyers on August 10, covering Meta, TikTok, Snap, Pinterest and Reddit uploads. What makes a join fail?
-
Google Analytics drops the fixed 3-day engaged-view conversion window
Click-through windows now accept any integer from 1 to 90 days, replacing six fixed presets for advertisers. Retroactivity remains unstated in the release note.
-
Brave cuts three GPU fingerprinting signals in version 1.93 by default
WebGL vendor and renderer strings collapse to one value for every user, hitting hash-based trackers. Brave says WebGPU extension randomization is planned next.
-
Cryptographic publisher IDs reach Japan as fake news clones multiply
Cryptographic publisher IDs reach Japan's two largest newspapers as OP-CIP targets 50 organizations by 2027, Brazil suspends Discord video and DOOH climbs.
-
Comscore cuts up to $25 million in annual costs as Q2 revenue falls 11.3%
Workforce reduction carries $7 million to $9 million in exit charges and runs into Q3 2027. Executive pay falls 10% to 20%. Which products survive the reset?
-
OnlyFans owner faces class action over 5% lifetime referral commissions
Two referrers who signed up 6,700 creators say payouts fell to $0.44 a month after Fenix capped commissions at 12 months. Can platform promises be revoked?
-
Microsoft Clarity card ranks which AI operators scrape most and refer least
Sample card displays a 6,000:1 ratio against 41 referrals, then links straight into filtered session recordings. Free to use, but only with a CDN connected.
