Data

2358 posts

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

7 min read
Google restores the IP octet that powers B2B account targeting in AdSense
Luis Rijo
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
• Jun 3, 2026 • Display
8 min read
Americans lead the world in sports travel sacrifice, eDreams survey finds
Luis Rijo
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
• Jun 2, 2026 • Retail
9 min read
Adswerve joins Google GIP as North American partner to recover lost ad signals
Luis Rijo
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
• Jun 2, 2026 • Data
8 min read
Uber opens its ad platform to developers with new Ads APIs
Luis Rijo
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
• Jun 2, 2026 • Data
10 min read
Amazon now lets AMC users query 1P paid features for free until end of 2026
Luis Rijo
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
• Jun 2, 2026 • Data
8 min read
The Trade Desk integrates Utiq's telco identity signals across EMEA
Luis Rijo
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
• Jun 2, 2026 • Data
9 min read
Crunchbase's Market Insights maps private markets into 5,100+ micro-industries
Luis Rijo
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
• Jun 2, 2026 • Data
9 min read
Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS
Luis Rijo
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
• Jun 2, 2026 • Data
9 min read
Hightouch and The Trade Desk tackle the exposure log identity problem
Luis Rijo
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
• Jun 2, 2026 • Data
5 min read
Google changes how it counts viewers, leads and data in 48 hours
Luis Rijo
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
• Jun 2, 2026 • Video
8 min read
Amazon Ads benchmarks go global: 18 markets now have category data
Luis Rijo
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
• Jun 1, 2026 • Data
8 min read
Amazon DSP now lets advertisers self-serve 50+ third-party measurement studies
Luis Rijo
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
• Jun 1, 2026 • Data

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