Data

A coalition of privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program.

Last week the European Comission approved the creation of a joint venture by Deutsche Telekom, Orange, Telefónica, and Vodafone, to replace cookies and to solve the identity problem on the web and apps.

GumGum last week launched a free Contextual Advertising Certification intended to educate media planners and buyers on contextual advertising and GumGum offerings.

Google yesterday updated Google Analytics 4 search bar, at the top of Google Analytics. The search bar at the top of GA4 now enables advertisers to find information about the current property or to navigate to other Google Analytics 4 property.

Twitter this week launched the Marketing Calendar for the year 2023. Advertisers can find events in different locations for the current year.

The European Data Protection Board (EDPB) last week released a report with minimum thresholds for the cookie / consent banners. EDPB issued the report in reaction to over 700 cookie banner complaints from noyb.

Google last week announced that Google Optimize will no longer be available after September 30, 2023. Google Optimize was created 5 years ago for free.

Bundeskartellamt last month announced it has opened an administrative proceeding against Google, due to Google’s data processing terms across multiple Google services.

Google last week reminded advertisers that Bid Manager (DBM) API v1.1 will sunset on February 28, 2023.

The Federal Trade Commission last month opened up for public comment potential updates and changes to the Green Guides, for the use of environmental claims. Comments to be accepted until February 21.