The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
A community Google Tag Manager template for the OpenAI Ads Measurement Pixel removes the need for custom HTML to track ChatGPT ads conversions on websites.
After losing its DSP, Microsoft Monetize bets on LinkedIn's billion-member professional data to stay relevant inside Amazon DSP's fast-growing CTV ecosystem.
Google announces journey-aware bidding, Smart Bidding Exploration for Shopping and Performance Max, and demand-led budget pacing ahead of Marketing Live 2026.
Google announces journey-aware bidding, Smart Bidding Exploration for Shopping and Performance Max, and demand-led budget pacing ahead of Marketing Live 2026.
A community Google Tag Manager template for the OpenAI Ads Measurement Pixel removes the need for custom HTML to track ChatGPT ads conversions on websites.
After losing its DSP, Microsoft Monetize bets on LinkedIn's billion-member professional data to stay relevant inside Amazon DSP's fast-growing CTV ecosystem.
A small business coalition heads to Capitol Hill May 12-13, backed by polling showing 94% of voters say digital tools are vital for small business survival.
A class action accusing Perplexity of routing AI chat data to Meta and Google was voluntarily dismissed on May 1, 2026, leaving core privacy claims unresolved.
Lunio's real-time affiliate fraud detection targets the $2.8B in US click fraud losses recorded in 2025, screening every click and conversion before payouts.
BirdyChat launches in Europe to 50k waitlist with WhatsApp interoperability under DMA, backed by 1.7M euros in early-stage funding from DIG Ventures and others.
Bumble Q1 2026: revenue falls 14% to $212M while net earnings jump 165% to $52.6M, paying users drop to 3.2M, ARPPU climbs to $22.04, and AI relaunch is ahead.
