The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Court of Justice rules companies can directly challenge European Data Protection Board binding decisions, overturning lower court and potentially reshaping GDPR enforcement across the bloc.
Federal prosecutors claim defendant's Claude chatbot queries lack attorney-client privilege in securities fraud case, citing AI's non-attorney status and Anthropic's data policies.
Dentsu names Takeshi Sano as global CEO while scrapping sale of international operations after recording $2.18 billion loss driven by goodwill impairment charges.
European data protection authorities strongly oppose proposed GDPR changes in Digital Omnibus, warning modifications would weaken privacy rights rather than simplify compliance.
European Data Protection Supervisor establishes binding framework requiring prior consent for dismissing data protection officers across EU institutions.
Index Exchange integrates xpln.ai's predictive attention metrics directly into its supply-side platform, enabling programmatic buyers to optimize campaigns based on eye-tracking data before placing bids.
