Data News
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Internet traffic surges 17% in 2024 as global digital transformation accelerates
Apple plans retail expansion in Saudi Arabia with online store launch in 2025
Omnicom to acquire Interpublic for $13.3 billion in advertising industry transformation
Ahrefs expands into web analytics market with new feature across all plan tiers
