Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

DuckDuckGo expands browser scam protection against fake sites

DuckDuckGo's browser now guards against investment scams and fake tech support alongside existing phishing defenses.

Data

GA4 Audit Checklist

Complete GA4 audit checklist with priority rankings for tracking setup, data collection, compliance verification.

Display

Google announces changes to MRC accredited metrics in July 2025

Platform updates will significantly impact invalid impression counting for advertisers.

Video

Comcast unveils performance-based TV solutions with Mastercard partnership

Performance measurement tools target attribution challenges as Connected TV budgets double.

Data

German data protection authorities establish unified fine procedures

New model guidelines aim to standardize GDPR enforcement across federal and state levels in Germany.

Data

DV360 announces major reporting changes for Q3 2025

Google confirms comprehensive updates affecting YouTube metrics, cross-platform functionality, and audience dimensions.

Data

Google updates DV360 to reflect Scope3 acquisition of Adloox

Third-party prebid provider undergoes complete rebranding across platform in July 2025.

Data

UK data regulator hits 23andMe with £2.31 million fine for genetic breach

ICO fines genetic testing firm £2.31M after credential stuffing attack exposed 155,592 UK customers' DNA data over 5 months.

Data

Google AI Mode now counts toward Search Console totals

Traffic from Google's interactive AI search mode officially tracked in performance reports starting June 17, 2025.

Data

German DPAs face court action over 'Pay or OK' inactivity

Privacy advocate noyb sues German data protection authorities after nearly four years of inaction on unlawful consent systems.

Data

European anti-fraud programmes prevented €3.45B losses in 2023

Industry standards reduced invalid traffic costs by 69% while unprotected channels still waste €1.075B annually.

Data

France proposes stricter email tracking consent rules

French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.

Data

Snowflake and Acxiom announce plans to transform AI marketing infrastructure

Collaboration aims to eliminate data silos while bringing transparency to brand marketing through secure cloud integration.

Data

Hessian data authority declares abandoned shopping cart emails illegal

Data protection regulator finds that promotional emails to non-customers violate GDPR consent requirements, affecting practices across e-commerce industry.

Data

Hesse data protection authority fines IT company €10,000 for email marketing

Hessian regulator issues penalty for unauthorized use of publicly available data in targeted campaigns without consent.

Data

New COPPA rules take effect June 23, 2025 with major advertising changes

New transparency and data sharing limits take effect June 23, 2025.

Data

Innovid launches pixel-free purchase attribution platform

Platform connects TV ad exposures to sales lift using 18 billion annual transactions

Data

esome and AudienceProject expand CTV measurement partnership

German marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.

Data

Apple unveils enhanced App Analytics features with new monetization tools

Apple announces major App Analytics expansion with 100+ new metrics, subscription insights, and offer tracking for iOS developers.

Data Featured

Apple expands AdAttributionKit with new tracking features for mobile ads

Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.

Data

Apple unveils universal design overhaul at WWDC 2025

Apple unveils Liquid Glass design and new OS versions at WWDC 2025 with Foundation Models for devs.

Data

DoubleVerify launches carbon tracking tool for digital advertising campaigns

Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains.

Data

Sprinklr reports mixed Q1 results amid customer retention challenges

Unified customer experience platform shows revenue growth but faces margin pressure from rising infrastructure costs.

Data

Taboola unveils AI-powered predictive audience targeting

Advertising platform reports 270% conversion increases with new machine learning feature.

Data

Microsoft launches AI analytics bridge for developer tools

Microsoft unveils Model Context Protocol server for Clarity analytics on June 4, enabling natural language queries through AI.