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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Chrome for Android adds approximate location sharing, giving users a middle-ground privacy option between full location access and denial for website requests.
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
Google sales reps send unsolicited commercial emails to advertisers without a CAN-SPAM-compliant opt-out, a specialist publicly alleges on LinkedIn in 2026.
by Luis Rijo
Google sales reps send unsolicited commercial emails to advertisers without a CAN-SPAM-compliant opt-out, a specialist publicly alleges on LinkedIn in 2026.
by Luis Rijo
Chrome for Android adds approximate location sharing, giving users a middle-ground privacy option between full location access and denial for website requests.
by Luis RijoA CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
by Luis Rijo
A May 2026 study finds Global Privacy Control can partly reduce EU cookie consent banners, but regulators must first clarify how the GPC signal maps to GDPR.
by Luis RijoUrban VPN's in-house WireGuard protocol Urban LinkX claims 5x faster connections in lab tests while Protocol Control lets users switch VPN protocols in-app.
by Luis RijoRakuten and impact.com on April 28 merged affiliate tech, shopper data and managed services in one performance marketing ecosystem via a new strategic alliance.
by Luis Rijo
Inspired Taste surveyed 2,008 Americans: home cooks are 300% more likely to use food blogs than AI for recipes, and 125% more likely to reach for a cookbook.
by Luis Rijo
Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon.
by Luis Rijo