FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
FTC issues stern warning about hashed data anonymity claims, signaling potential action against deceptive practices.
Topic
Data News
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
FTC launches probe into surveillance pricing practices of eight companies
Federal Trade Commission investigates AI-driven pricing strategies using consumer data, raising privacy concerns.
Kargo and TikTok partner to enhance offline sales insights for advertisers
New integration allows Kargo Commerce customers to access offline sales data in TikTok Ads Manager, improving campaign targeting and reporting.
Google's Privacy Sandbox APIs show promise in preserving ad performance
Recent tests of Privacy Sandbox APIs demonstrate potential to mitigate impact of third-party cookie loss on ad effectiveness.
Google strong Q2 2024 results driven by Search and Cloud Growth
Alphabet's Q2 2024 earnings show 14% revenue growth to $84.7B, with Google Cloud surpassing $10B quarterly revenue.
Google Ads to accept licensed online gambling ads in Peru from August 2024
Google updates its Gambling and Games Policy for Peru, allowing ads from MINCETUR-licensed operators starting August 7, 2024.
U.S. Copyright Office unveils new registration option for dynamic News Websites
The U.S. Copyright Office introduces GRNW, a streamlined registration process for frequently updated news websites.
Dutch privacy watchdog fines Kruidvat €600,000 for Illegal tracking cookies
Kruidvat's parent company fined €600,000 by Dutch Data Protection Authority for unlawful use of tracking cookies on its website.
Google shifts course on Privacy Sandbox: industry reacts with relief and refocus
Google's decision to prioritize user consent for third-party cookies instead of phasing them out has sparked relief and strategic shifts within the advertising industry, with a focus on privacy-centric solutions and omnichannel marketing.
Google unveils new path for Privacy Sandbox: user choice takes center stage
Google's Privacy Sandbox shifts focus to user choice, delaying again third-party cookie deprecation in Chrome.