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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   May 11, 2026 Chrome on Android now lets users share approximate location with websites
Chrome on Android location permission dialog showing Precise and Approximate options

Chrome for Android adds approximate location sharing, giving users a middle-ground privacy option between full location access and denial for website requests.

Data   -   May 10, 2026 UID2 oversight gaps: CTV publisher's broken tokens went undetected for months

A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.

Google Ads emails spill onto floor near FTC seal as compliance stamp falls
Data   -   May 11, 2026 Google Ads reps accused of violating CAN-SPAM with no opt-out emails

Google sales reps send unsolicited commercial emails to advertisers without a CAN-SPAM-compliant opt-out, a specialist publicly alleges on LinkedIn in 2026.

by Luis Rijo
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Data   -   May 11, 2026 Google Ads reps accused of violating CAN-SPAM with no opt-out emails
Google Ads emails spill onto floor near FTC seal as compliance stamp falls

Google sales reps send unsolicited commercial emails to advertisers without a CAN-SPAM-compliant opt-out, a specialist publicly alleges on LinkedIn in 2026.

by Luis Rijo
Data   -   May 11, 2026 Chrome on Android now lets users share approximate location with websites
Chrome on Android location permission dialog showing Precise and Approximate options

Chrome for Android adds approximate location sharing, giving users a middle-ground privacy option between full location access and denial for website requests.

by Luis Rijo
Data   -   May 10, 2026 UID2 oversight gaps: CTV publisher's broken tokens went undetected for months

A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.

by Luis Rijo
Data   -   May 10, 2026 GPC could cut EU consent banners - but law must catch up first
Facebook notification showing GPC opt-out disabling ad partner data use in Meta Accounts Center

A May 2026 study finds Global Privacy Control can partly reduce EU cookie consent banners, but regulators must first clarify how the GPC signal maps to GDPR.

by Luis Rijo
Data   -   May 10, 2026 Urban VPN's in-house LinkX protocol promises 5x faster speeds

Urban VPN's in-house WireGuard protocol Urban LinkX claims 5x faster connections in lab tests while Protocol Control lets users switch VPN protocols in-app.

by Luis Rijo
Data   -   May 10, 2026 Rakuten and impact.com unite affiliate tech, data, and services in new deal

Rakuten and impact.com on April 28 merged affiliate tech, shopper data and managed services in one performance marketing ecosystem via a new strategic alliance.

by Luis Rijo
AI   -   May 10, 2026 Food blogs beat AI for recipes: what a 2026 study found
Open cookbook and food blog on laptop beside a fresh soufflé on a kitchen counter

Inspired Taste surveyed 2,008 Americans: home cooks are 300% more likely to use food blogs than AI for recipes, and 125% more likely to reach for a cookbook.

by Luis Rijo
Search   -   May 10, 2026 Performance Max placement reports now show conversions, clicks, and spend
Advertiser analyzing Microsoft Advertising Performance Max placement reports on multiple screens

Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon.

by Luis Rijo
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