Google, Meta, Moloco, and Unity buy into AppsFlyer to keep measurement neutral
Google, Meta, Moloco, and Unity invest in AppsFlyer to preserve neutral mobile attribution amid AI-driven advertising growth and a $2.7 billion valuation deal.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Microsoft Clarity now flags robots.txt violations inside Bot Analytics
Microsoft Clarity now surfaces robots.txt violations in Bot Analytics, showing publishers which AI crawlers break access rules and what content they target.
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AI advertising leads Cannes Lions 2026 as OpenAI courts the Croisette
On day one of Cannes Lions 2026, OpenAI courted advertisers as Criteo passed 2,000 brands on ChatGPT, shoppable TV spread, and Google reworked Smart Bidding.
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NIQ takes GeoPurchase audiences to Poland, Belgium, Mexico, and Indonesia
NIQ today expanded its GeoPurchase purchase-based audience product to Poland, Belgium, Mexico, and Indonesia, bringing geo-targeted FMCG data to 11 countries.
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AudienceProject Elevate opens broadcaster measurement to the market
AudienceProject today opens Elevate to broadcasters and publishers in 10 markets, after two years of supporting large platforms with audience measurement tools.
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Smartly becomes first SaaS partner for Horizon's Blu audience API
Smartly and Horizon Media today launched an integration connecting Blu audience segments to creative and campaign workflows across social, CTV, and Google.
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LGBTQ+ allies outspend non-supporters by $17B, VAB report finds
VAB's 2026 'Stand with Pride' report finds LGBTQ+ allies spent $73B vs $56B for non-supporters, with 79% of LGBTQ+ adults aged 18-49 and Gen Z making up 40%.
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Pacvue Prism launches today to kill the channel budget debate
Pacvue today launched Prism, connecting retail media, search, CTV, social, and conversational AI into one agentic commerce platform with closed-loop measurement
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Inside ad tech before Cannes: agents, AI search, streaming, and trust
A complete read of ad tech before Cannes Lions 2026: agentic AI buying, the AI search squeeze, streaming TV, retail media, measurement, and new privacy laws.
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Anthropic's new privacy policy adds biometric checks to Claude accounts
Anthropic updated its privacy policy June 8, 2026, effective July 8, adding biometric identity checks, third-party KYC data, and agentic data flow disclosures.
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ChatGPT can read your bank statements now - here's what it knows
OpenAI this week launched a ChatGPT personal finance preview for US Pro users - bank data via Plaid, GPT-5.5 Thinking reasoning, and 30-day deletion on disconnect.
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Google silently routes Shopify purchases into GA4 - attribution gaps remain
Starting July 2026, Google Analytics gets a server-to-server link to Shopify - recovering lost purchases, but attribution blind spots persist for marketers.
