Empathy Lab's Growth OS whitepaper, published March 10, 2026, argues CMOs must orchestrate AI across pricing, media, and commerce or lose control of demand.

IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.

Utiq integrates deterministic, telco-powered identity across Snack Media's 400-property sports publisher network, covering 110 million monthly users in the UK.

Three plaintiffs allege Ace Hardware's cookie banner was fake - Google Analytics and Bazaarvoice kept firing even after opt-out, violating federal wiretap law.

IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations.

MiQ acquires Rocket Lab on April 7, 2026, integrating mobile app growth capabilities into its Sigma AI system across Latin America and APAC.

Google Finance launches AI-powered research, Deep Search, live earnings, and charting tools across 100+ countries with full local language support starting April 8, 2026.

California's DROP platform surpassed 242,000 consumer sign-ups and 575 data broker registrations in eight weeks, with August 2026 as the compliance deadline.