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NBCUniversal

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  • 1 min read

    FreeWheel and NBCUniversal connect linear TV and digital video ad delivery systems

    Luis Rijo
    • • NBCU • NBCUniversal

    FreeWheel last week announced it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU). NBCU is using FreeWheel’s dynamic ad decisioning technology to optimize linear TV schedules in tight coordination with their linear trafficking system. FreeWheel says bringing digital capabilities to linear TV inventory has

  • 1 min read

    NBC and Telemundo will use Comscore's linear TV currency

    Luis Rijo
    • • NBC • NBCUniversal • Telemundo

    Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations) today announced a multi-year partnership. All NBC and Telemundo owned stations will use Comscore's linear TV currency, as well as its local mobile and desktop insights to enhance the way the stations measure their performance to