Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations) today announced a multi-year partnership. All NBC and Telemundo owned stations will use Comscore’s linear TV currency, as well as its local mobile and desktop insights to enhance the way the stations measure their performance to better serve their local and national advertisers and brands.
Comscore says that as part of this agreement, NBC and Telemundo owned stations will also use Comscore’s automotive, political and consumer targeting segments to deliver a representation of the stations’ value, relevance, and performance to clients.
“We are pleased to expand our relationship with Comscore from four markets to our full owned station footprint,” said Frank Comerford, chief revenue officer and president of commercial operations, NBCUniversal Owned Television Stations. “As our industry continues to evolve and consumers’ consumption preferences change, Comscore’s currency will help us strengthen the way we already do business. As the only station group to have the ability to reach English, Spanish and bilingual audiences, Comscore’s suite of tools will make it even easier for clients and advertisers to optimize their investments in our stations.”