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Programmatic Guaranteed

A collection of 2 posts
Marketing News

Google launches open exchange Guaranteed Packages in DV360

Google last month launched the Guaranteed Packages in DV360. Guaranteed Packages are open exchange deals, with a guaranteed CPM, that automate the sourcing and matching of inventory in DV360. Only inventory from the Google Ad Manager is available. Advertisers requesting a Guaranteed Packages can choose certain publishers, audiences, and campaign
Feb 9, 2019 1 min read
How To

How publishers sell their ad inventory to buyers?

The 4 ways publishers are selling their inventory to buyers: IO, Programmatic Guaranteed, Open Auction and PMPs.
Aug 29, 2018 2 min read
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