YouTube's creator boost lift claim rises to 30% from 20% on the same data
Google data for January 2025 to January 2026 backed a 20% figure in May. New Build & Boost playbook also cites 99% incremental reach - so what changed since?
Pulse
News from the programmatic advertising and ad tech industry. PPC Land covers platform updates, acquisitions, privacy and policy shifts, research, and product launches across display, video, search, social, retail media, audio, digital out-of-home, and mixed reality — and the data and AI developments reshaping how ads are bought and sold.
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53% of Black creator followers would buy brands in their TV shows, VAB finds
Hispanic and Black respondents follow creators at 71% and 64%, versus 55% overall, in VAB's June 2026 survey. How much weight can only 122 Black answers bear?
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Copyleaks Content Guard flags AI text in WordPress drafts before publication
Scans start when a post enters Pending status, with a per-post AI score for editors. Copyleaks names no plugin price, and its 99% accuracy claim is unaudited.
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Thrad commits $1m in ad spend to AI chat apps testing in-chat ads
Consumer AI apps can apply on a rolling basis for advertiser spend routed through Thrad's DSP, double the $500,000 of round one. What do the terms leave out?
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Triton Ad Platform gains Datonics third-party audience data in 12 countries
Demographic, automotive and CPG purchase segments now sit inside TAP for audio publishers. Pricing, segment counts and refresh cadence are still undisclosed.
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Out-of-home turns a profit for 89% of brands that buy it, Keen data shows
Brands with over $1bn in revenue use OOH at 58%, against 10% below $50m. Digital adoption reached 3.4%, but returns vary widely. Why is the spread so wide?
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Universal Versand faces EU ruling on algorithm that blocks pay-later options
Refusing invoice or instalment payment on a credit score alone can count as an Article 22 decision. The EU Court now decides how much retailers must prove.
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Meta's Muse gains a 33% share of AI browser traffic in 9 days, DataDome finds
Muse's 29.1 million requests in 12 days came 99.3% from Cloudflare and Fastly, not homes. Can bot rules built on ISP signals catch an agent that hides its name?
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Freecash passes $500m in user payouts as Almedia nears $1bn run rate
Almedia puts 2025 revenue at $330m and says 9 million people earn on Freecash monthly. Left undefined: which period the run rate annualizes, and if it is gross.
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AdXact DSP gains programmatic access to VIOOH's outdoor screens
Integration is live across the US, EMEA, Latin America and airports, yet no screen counts, fees or deal terms were disclosed. What does one more DSP really add?
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Purple Lotus wins appeal over 10mg THC gummy sold as anxiety relief
Salesperson advice that a THC gummy would calm anxiety without a high was not fraud, judges ruled Oct 13. Where does a bad sales claim stop being deception?
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Google Ads lets advertisers cap Display spend, on a best-effort basis
Google Ads now lets advertisers rank channels and cap Display and partner spend by percentage, as 40 attorneys general set terms for Character.ai's user data.
