LG opens Home Screen ads to Magnite's AI agent in three-year deal
SpringServe stays exclusive CTV video ad server in three regions; H/L runs the first agentic Home Screen buy for Toyota dealers. What does the agent automate?
Pulse
News from the programmatic advertising and ad tech industry. PPC Land covers platform updates, acquisitions, privacy and policy shifts, research, and product launches across display, video, search, social, retail media, audio, digital out-of-home, and mixed reality — and the data and AI developments reshaping how ads are bought and sold.
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Social purchases drop to 25% from 30%, DoubleVerify surveys show
Influencer sway fell to 48% from 54% and reach worries eased to 40% among 2,020 marketers. Can a 19% rise in social ad spend hold if fewer users buy there?
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Google Ads lets advertisers limit Display and partner spend by percentage
Low priority channels get a daily cap set as a share of average budget, from October 15. Display Expansion on Search ends in February 2027. What will it shift?
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Character.ai faces 40 attorneys general over who can buy its users' chats
Coalition cites 2.1 million US accounts declared under 18 and wants opt-outs honored by any buyer. Will states seek a privacy ombudsman before November 24?
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IAB Tech Lab says Apple can block ad vendors remotely with no appeal
Rowena Lam's October 13 essay tells publishers to move bidding and identity to the edge, citing no speed or privacy data. How much does the record support?
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Mozilla's Firefox Enterprise targets 4 countries with self-hosted control
Telemetry stays on customer servers, and DLP rules block uploads by domain for firms in France and DACH. Can Gecko win over IT buyers standardised on Chromium?
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Apple developer terms let one subscriber buy app seats for a group
Group Purchases, Apple Business volume seats and new limits on customer tax data now sit in Schedules 2 and 3. What does the short changelog leave unexplained?
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Disney pays $20m for Character.ai's IP and $180m for its staff
Disney will pay $20m for Character.ai's IP and about $180m to its staff as the app heads for wind-down, while Google, Meta and Apple reprice AI for their users.
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ADOTAT: ID5 stays on Safari blocklist as Trade Desk gets 13-day fix
Lattin quotes ID5 docs telling partners to always send IP address and user agent. Apple has not named its reason. Can consent hold up against Safari's rules?
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Google podcast hosts can't name the PDF crawl limit it documents as 64MB
Converted PDFs rank like HTML pages in AI Overviews, Martin Splitt and John Mueller say, yet get refetched rarely. Why a new filename may beat an edited file.
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Meta says its GEM ads model lifted conversions 18.9% across its apps
Click-through rates rose 12% as Meta folded ad prediction for every surface into one model trained on thousands of GPUs. What can advertisers actually check?
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Facebook feed now takes typed requests as Meta adds LLMs to ranking
Feed and Reels now accept typed interest requests that update within one session. Creators and advertisers get a signal they cannot see. What data does it feed?
