OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
Eight buy-side interviews and three years of US transactions back the vendor's claim. CTV use grew 500%, but how much of it comes from OpenX's own products?
Pulse
News from the programmatic advertising and ad tech industry. PPC Land covers platform updates, acquisitions, privacy and policy shifts, research, and product launches across display, video, search, social, retail media, audio, digital out-of-home, and mixed reality — and the data and AI developments reshaping how ads are bought and sold.
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Meta will turn on product browsing in existing ads on October 28
Taps on running Facebook and Instagram ads may open in-app product pages, backed by Meta's own test of 117,700 advertisers. What does its 3% figure leave out?
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California bans AI-only firing decisions from July 2027
Employers must have a human corroborate any discipline or firing driven mainly by an ADS, or pay $500 per violation. What did SB 947 drop from the vetoed SB 7?
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Character.ai wins interim order to keep its $59m cash system running
Prepetition card bills capped at $10,000 and objections due October 30, as advertising money keeps landing in the same SVB account ahead of a Nov 17 ruling.
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Character.ai wage order drops $61,000 severance for an ex-employee
Line items for the 18 remaining staff add up to $1.3m, not the $1,361,000 total printed. Objections are due October 30, so what can change at the final hearing?
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IAB Australia's audio glossary counts a play after one second of listening
Active streams need 60 seconds and audible ad impressions two, so Australian audio buyers face mixed thresholds. Which formats did the 2026 glossary leave out?
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DocMorris gains 1.5 million customers as prescription sales rise 78%
Adjusted EBITDA of CHF 0.6m arrived in Q3 for the Swiss online pharmacy, while Digital Services, home to its retail media unit, held flat at CHF 13.9m. Why?
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Thryv faces $15m libel suit over 'nude gay massage' Yellow Pages listing
Judge refused a Texas transfer as Thryv never showed how listed businesses saw its terms. Libel per se survives, so what does that mean for listing directories?
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Audioboom lifts 2026 EBITDA forecast to at least $7.7m after record Q3
Q3 revenue rose 17% to $23.8m and gross profit 30% as creator splits shifted. Does the new floor leave room for the midterm political ad wave expected in Q4?
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Data Act blocks rivals from using device data for rival products, study finds
Third parties get no IoT data access claim of their own and must negotiate with the device maker, Hanns Ullrich argues. Can the users' consent veto fix that?
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Meta named a future that never came. Amazon Ads Agent names one that exists
Facebook's 2021 rename to Meta backed a metaverse that lost over $70bn. Amazon's Ads Agent rename backs software already live, so the real test is its fees.
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Google's Universal Cart reaches US Search and Gemini, but not YouTube
Nike, Sephora, Target and Walmart join at launch, yet YouTube and Gmail, promised in May, are missing. What merchants pay and how carts rank stays undisclosed.
