Gemini app tasks mode works while users are away, for $19.99 and up
Argon, Google's newest model, joins Antigravity coding on Mac and 40-plus apps such as Shopify for Pro and Ultra users. Free-tier access and limits go unstated.
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News from the programmatic advertising and ad tech industry. PPC Land covers platform updates, acquisitions, privacy and policy shifts, research, and product launches across display, video, search, social, retail media, audio, digital out-of-home, and mixed reality — and the data and AI developments reshaping how ads are bought and sold.
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Google claims 20% Demand Gen conversion uplift from tag gateway setups
Insurer The Zebra logged 16% more conversions in Google's October Demand Gen Drop. Enhanced conversions for DV360 and Analytics are now listed as coming soon.
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Google prices Gemini 4 Argon at $2 per million tokens, paid users only
Output costs $10 per million tokens and cached input is 95% off, while free Gemini users get no access. Which of Google's benchmark claims can anyone check?
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Bing shows sites the AI search queries where rivals get cited and they don't
Opportunity queries list grounding queries where other sites are cited and a site is not, in ranges. Small sites may not see the beta. How reliable is the data?
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Samsung smart glasses weigh 41g in leak, down from a reported 50g
Gentle Monster and Warby Parker frames come in 26 versions, with US sales set for November. Pricing is still absent, and Samsung has not confirmed the specs.
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Salesforce trains its Koa model on 27 years of CRM workflow simulations
Chief Data Officer Michael Andrew says CRM customers can swap Claude, ChatGPT, open and custom models. Where does that leave Slack agents and cost choices?
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Meta removes 3.7 million West African scam accounts in police operation
Leads on 30-plus scam centers led to 28 arrests and 117 trafficking victims freed in Ghana. What the NCA week means for scam ads on Facebook and Instagram.
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Apple TV 4K more than doubles in price to $299 with Siri AI
Siri AI on Apple TV reaches eight English-language markets at launch, none in the EU. Pre-orders open in 30 countries. What does voice search mean for TV ads?
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Apple's $149 HomePod mini 2 ships on October 30 without Siri AI
Siri AI reaches the speaker only in a later update, in English, in eight countries, while pre-orders span 25-plus markets. What do the others actually get?
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Apple to sell nine LG and Schneider smart home devices with no extra app
Camera video sits end-to-end encrypted in iCloud+ for 10 days, with prices from $39.95 to $399.95. The EU gets none of it - so where does that leave HomeView?
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Taylor Swift's Patient Zero loses 45% of YouTube views in its second week
Global views fell from 24.8M to 13.7M as a 49-week-old country song retook the US No. 1. Official videos drew a median 64% of song views - where was the rest?
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Character.ai pays $4.5m a year to insure its directors before first hearing
Twelve D&O policies make up 88% of a $5.2m insurance program a Delaware judge reviews on October 14. Which items from the sale case are left off that agenda?
