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A collection of 2 posts

Google launches more tools on AdWords for YouTube campaigns

This week, Google launched a Creative Suite on AdWords, for YouTube campaigns, to help advertisers to tell stories on YouTube, test creative variations and measure creative impact. Here the new features on AdWords: Audience insights on Reporting According to Google, the creative suite on YouTube "brings audience segmentation to

Outlook for Data 2018: Study shows ongoing rise in spending on audience data

According to a research report Outlook for Data 2018, released this month, by the Interactive Advertising Bureau (IAB) and research and consulting firm Winterberry Group, 60 percent of marketers, publishers, and tech developers stated that their organizations spent more on data in 2017 than 2016—and an even greater majority